Web Design and Development Case Study for Form Real Estate Advisors | Forge and Smith, Vancouver
About The Organization

Form Real Estate Advisors are a full-service commercial real estate brokerage, serving Canada's top retailers and landlords. Their team uses its unique retail advantage to source premium locations and secure them for clients, while also providing investment services.

Objectives
  • Improve overall aesthetic and user experience and to make the site more engaging and professional
  • Improve content strategy and site navigation for better accessibility on mobile devices
  • Drive on-site conversion of users into contacts and ultimately customers
  • Significantly improve SEO performance
  • Implement a fully responsive solution backed by WordPress CMS

Phase 1

Prototyping

Form Real Estate came to us needing significant style and user experience improvements to their existing website. The design didn’t match their high-end, professional brand, and was lacking a responsive mobile user experience. We needed to approach their website redesign with a strong focus on creating a smooth, polished look and feel on all reading environments. Their many real estate projects also have great imagery, which wasn’t being fully utilized and needed to be showcased through a more engaging, media-driven design.

Phase 2

Style Concepts

A major goal for the Form Real Estate redesign was to elevate their online presence to meet their well-respected brand. We set out to create a style that felt sleek, simple, and professional. We chose a clean palette with an array of black, white, and shades of grey, with bright yellow accents. Subtle use of geometric shapes adds texture, while letting the bold imagery speak for itself.

style concepts

Phase 3

Bringing it all together

The new Form Real Estate Advisors website is fresh and engaging, with a seamless user experienced backed by intuitive search filtering. The responsive design makes it easy for visitors to navigate their services and projects on all devices. Improved site-wide SEO helps continuously drive organic traffic and improve their search position in the competitive Vancouver commercial real estate space. The new streamlined custom form makes it simple and efficient to convert site traffic into leads.

project image