Objectives

  • Compose a website that better reflects their product and service offerings
  • Improve device accessibility through Responsive Web Design
Phase 1

Prototyping

Creating a clean looking site to house a lot of information can go hand-in-hand with in-depth, thought out planning and thorough organization – precisely what we set out to do with Easy Metrics. The structure that was established leaves the user feeling informed, and not over burdened with the content they have encountered.

Home Page Design
Phase 2

Style Concepts

Applying branded touch points, we combined the traditional blues, greys and touches of orange with recognizable and defined points of interest, as well as calls to action, making the Easy Metric experience compelling for users to dig deeper.

Style Tile
Phase 3

Bringing it all together

Easy Metrics left behind their rigid and dated site to upgrade to a polished-up beauty of an experience, that they can now manage and easily update themselves. Not only that, but they can also post their webinars, offer their potential clients a custom demo, engage clients socially and via their blog posts. All of this, while creating an industry targeted experience by integrating the magic and power of SEO.

For B2B software companies like ours, lead-gen is the lifeblood of marketing. Forge and Smith helped us build a brand new website. Starting from the ground up, rather than trying to fix an old website, enabled us to have a responsive, SEO-friendly, B2B lead-generating machine. We chose Forge and Smith because they had a beautiful portfolio of existing work, and came recommended by a well-known search & content expert. Forge and Smith’s strong design skills are matched by excellent back-end functionality. What resulted are beautiful, easy to read pages that work on multiple devices. The process of building the site was well organized and communication was outstanding. We were able to detail the laundry list of features we wanted, and Forge and Smith found a way to deliver all the functionality we needed – even those that we wanted to add after launch. I have already recommended Forge and Smith to my colleagues, and I will continue to do so. They are fantastic at building websites.

Jill Keto

VP Marketing