Filter By:
Marketing

5 Easy Tips for Effective Content Promotion

Businesses strive to create content and share it with their customers. That’s how you build trust, establish your credibility, and drive conversions. But first, people need to actually see that content. That’s where content promotion comes into play. Whether you want more views on your blog posts or more traffic to your online store, you can...

Read More

April 22, 2015

How to Get Your Blogging Black Belt: Blog Mastery Conference 2015

This weekend I will be speaking on a panel about website design at the Blog Mastery Conference in downtown Vancouver (April 25th and 26th, 2015). I am looking forward to rubbing shoulders with the experts and aspiring bloggers in attendance. As a longtime karate student, whenever I hear the term “master,” I automatically equate it with […]

Read More

April 14, 2015

Typography: More Than Just a Font

If you think that typography in web design is just about picking fonts, think again. Typography in your visual content and across your entire site has the power to attract traffic, establish a mood, and even influence user behaviour. We recently blogged about style tiles—the step in the Forge and Smith web design process where we explore potential colours and […]

Read More

March 31, 2015

CIMC Recap: Forge and Smith Road Trip 2015

Forge and Smith hit the road last weekend for the first annual Canadian Internet Marketing Conference at the picturesque Quest University campus in Squamish. Not only were we there to hear our Principal Shawn Johnston speak, with lanyards secured and caffeine absorbed, our creative team was ready to learn and network. Attendees were welcomed to […]

Read More

March 30, 2015

4 Post-Launch Concerns You Shouldn’t Lose Sleep Over

You’ve just bought a brand new vehicle and you’re about to drive it off the lot. You’re stoked about your new wheels, and can’t wait to show it off. Keeping that vehicle in the best possible condition will be a priority in the days, weeks, and years ahead. The same is true for your business […]

Read More

March 19, 2015

Why Scannable Content Wins: 5 Tips to Make Your Content More Scannable

Hello! We have a newer article on this topic. Check out 3 Tools to Improve Your Content’s Readability!  When it comes to online content, there are two myths that seem to inhibit content creators online: people don’t like to read anymore and online text should be simple. Here’s the reality: Your audience has become infinitely more selective. […]

Read More

March 16, 2015

Inspiration not Perspiration: 5 Sources of Inspiration to Kickoff the Design Process

We like to kick-start every new web design project with a discussion about visual identity. This discussion with our partners begins with one simple question: “Are any websites that inspire you?” Inspiration sites are a valuable guidepost, and they steer both the business and the designer in the right artistic direction. When it comes to website design, some […]

Read More

March 10, 2015

Planning Before Design – Why Prototyping Just Makes Sense

What exactly is prototyping, and why does it matter in a website project? I like to explain prototyping using the plans of a building. I think about what someone wants to do when they walk into the lobby. What kind of building is it? Why did they come here? Do they need to be on […]

Read More

March 3, 2015

Style Tiles: A Design Teaser, Not the Homepage

Did anybody else weigh in on the colour of that dress that kept popping up across the social media channels last week? Was it blue and black, or was it gold and white? How did you see it? Turns out it was blue and black. Go figure. Taylor Swift was right. Regardless of the correct […]

Read More