With a new year often comes the motivation to shake existing marketing strategies out of outmoded ruts. Relooking your approach to content is one of the best places to kick off the revitalization of your marketing efforts. In this article, we’ll take a look at content marketing practices that need to be put out to pasture and what to replace t...
Read MoreOne of the key topics I addressed in my recent brand discovery post was the use of photography in websites. As a designer, it can be disheartening to hear that a client wants to rely entirely on the use of stock photography for their new site. Stock photography is a library of images accessible to […]
Read MoreWho codes the world? Girls. Not-so-subtle Beyoncé references aside, I had the wonderful experience of joining Ladies Learning to Code (LLC) for the Vancouver edition of their Girls Learning to Code summer camp on July 2, 2015. How was it? So amazing. Who are Ladies Learning to Code? LLC formed in 2011 as a community […]
Read MoreThis article was updated on April 23rd, 2019. Discovery’s Sharkopedia website has been modified, and no longer reflects Forge and Smith web design. Temperatures are rising. Beaches are getting busier. School is finally letting out. This can only mean one thing… Shark Week is almost upon us! Discovery Channel’s annual event returns July 5th to […]
Read MoreHi there! We have a newer article about WordPress. Take a read: Why You Should Choose WordPress for Your Website or Redesign. The Forge and Smith team crafts custom WordPress websites — it’s what we do. We’re always on the lookout for problems, solutions, and improvements that can be made to both our process and […]
Read MoreThis article was updated on April 19th, 2019. At Forge and Smith, we write more than code. We’re frequently called upon to provide copywriting services for our clients’ website redesign projects. We understand the importance of engaging, optimized copy when it comes to a successful business website. When a contractor or agency is hired to […]
Read MoreHello! This article was updated on August 30th, 2021. For our latest insights on scrolling, clicking, and user journeys, check out UX Design 101: What Makes a Great Website. Scrolling vs clicking: which website navigation is the best choice for your audience? As a web design and development company, we obviously have a serious interest […]
Read MoreThis weekend I will be speaking on a panel about website design at the Blog Mastery Conference in downtown Vancouver (April 25th and 26th, 2015). I am looking forward to rubbing shoulders with the experts and aspiring bloggers in attendance. As a longtime karate student, whenever I hear the term “master,” I automatically equate it with […]
Read MoreIf you think that typography in web design is just about picking fonts, think again. Typography in your visual content and across your entire site has the power to attract traffic, establish a mood, and even influence user behaviour. We recently blogged about style tiles—the step in the Forge and Smith web design process where we explore potential colours and […]
Read MoreForge and Smith hit the road last weekend for the first annual Canadian Internet Marketing Conference at the picturesque Quest University campus in Squamish. Not only were we there to hear our Principal Shawn Johnston speak, with lanyards secured and caffeine absorbed, our creative team was ready to learn and network. Attendees were welcomed to […]
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