Businesses strive to create content and share it with their customers. That’s how you build trust, establish your credibility, and drive conversions. But first, people need to actually see that content. That’s where content promotion comes into play. Whether you want more views on your blog posts or more traffic to your online store, you can...
Read MoreThis weekend I will be speaking on a panel about website design at the Blog Mastery Conference in downtown Vancouver (April 25th and 26th, 2015). I am looking forward to rubbing shoulders with the experts and aspiring bloggers in attendance. As a longtime karate student, whenever I hear the term “master,” I automatically equate it with […]
Read MoreIf you think that typography in web design is just about picking fonts, think again. Typography in your visual content and across your entire site has the power to attract traffic, establish a mood, and even influence user behaviour. We recently blogged about style tiles—the step in the Forge and Smith web design process where we explore potential colours and […]
Read MoreForge and Smith hit the road last weekend for the first annual Canadian Internet Marketing Conference at the picturesque Quest University campus in Squamish. Not only were we there to hear our Principal Shawn Johnston speak, with lanyards secured and caffeine absorbed, our creative team was ready to learn and network. Attendees were welcomed to […]
Read MoreYou’ve just bought a brand new vehicle and you’re about to drive it off the lot. You’re stoked about your new wheels, and can’t wait to show it off. Keeping that vehicle in the best possible condition will be a priority in the days, weeks, and years ahead. The same is true for your business […]
Read MoreHi there! We have a newer article about mobile design. Check out Mobile Design: What it Is and Why it Matters. People love their smartphones. There’s something about the feel of a WiFi-enabled gadget in hand that’s really comforting. Today’s audiences think mobile-first, using their phones for more and more activities formerly restricted to desktops. […]
Read MoreHello! We have a newer article on this topic. Check out 3 Tools to Improve Your Content’s Readability! When it comes to online content, there are two myths that seem to inhibit content creators online: people don’t like to read anymore and online text should be simple. Here’s the reality: Your audience has become infinitely more selective. […]
Read MoreWe like to kick-start every new web design project with a discussion about visual identity. This discussion with our partners begins with one simple question: “Are any websites that inspire you?” Inspiration sites are a valuable guidepost, and they steer both the business and the designer in the right artistic direction. When it comes to website design, some […]
Read MoreWhat exactly is prototyping, and why does it matter in a website project? I like to explain prototyping using the plans of a building. I think about what someone wants to do when they walk into the lobby. What kind of building is it? Why did they come here? Do they need to be on […]
Read MoreDid anybody else weigh in on the colour of that dress that kept popping up across the social media channels last week? Was it blue and black, or was it gold and white? How did you see it? Turns out it was blue and black. Go figure. Taylor Swift was right. Regardless of the correct […]
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