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5 Quick Website Changes To Attract More Customers

The coronavirus pandemic has hit a lot of businesses hard. From staff members to customers to internal working practices, the effects of the pandemic have been fairly difficult to forecast so far, but one thing has become abundantly clear: Read More

March 30, 2015

4 Post-Launch Concerns You Shouldn’t Lose Sleep Over

You’ve just bought a brand new vehicle and you’re about to drive it off the lot. You’re stoked about your new wheels, and can’t wait to show it off. Keeping that vehicle in the best possible condition will be a priority in the days, weeks, and years ahead. The same is true for your business […]

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March 19, 2015

Why Scannable Content Wins: 5 Tips to Make Your Content More Scannable

Hello! We have a newer article on this topic. Check out 3 Tools to Improve Your Content’s Readability!  When it comes to online content, there are two myths that seem to inhibit content creators online: people don’t like to read anymore and online text should be simple. Here’s the reality: Your audience has become infinitely more selective. […]

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March 16, 2015

Inspiration not Perspiration: 5 Sources of Inspiration to Kickoff the Design Process

We like to kick-start every new web design project with a discussion about visual identity. This discussion with our partners begins with one simple question: “Are any websites that inspire you?” Inspiration sites are a valuable guidepost, and they steer both the business and the designer in the right artistic direction. When it comes to website design, some […]

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March 10, 2015

Planning Before Design – Why Prototyping Just Makes Sense

What exactly is prototyping, and why does it matter in a website project? I like to explain prototyping using the plans of a building. I think about what someone wants to do when they walk into the lobby. What kind of building is it? Why did they come here? Do they need to be on […]

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March 3, 2015

Style Tiles: A Design Teaser, Not the Homepage

Did anybody else weigh in on the colour of that dress that kept popping up across the social media channels last week? Was it blue and black, or was it gold and white? How did you see it? Turns out it was blue and black. Go figure. Taylor Swift was right. Regardless of the correct […]

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January 26, 2015

Our Ramp Up to the Canadian Internet Marketing Conference 2015 #CIMC2015

Need a break from wondering how many space heaters you can plug into your apartment before you trip the breaker? We’ve got just the cure for your winter woes. Warm up with thoughts of the upcoming Canadian Internet Marketing Conference March 28 to 29, 2015, in Squamish, BC. ContentsWho, what, where?Awards and Contests (aka win […]

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November 5, 2014

What Digital Marketing did for Forge and Smith

We talk the talk, but can we walk the walk? We decided to put our process to the test, on our renovation of the Forge and Smith website. The results were off the charts. Check it out: +2,150% increase in goal completions +673% increase in new visitors +558% increase in social referrals Yeah, we had to take a […]

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March 20, 2014

It Is Possible to Ditch Your Ecommerce Software

If you’re not happy with your e-commerce software, imagine how your customers feel. As e-commerce website managers begin to see the limitless potential of a custom-built and WordPress-enhanced web system, they want equally limitless potential from their e-commerce software. We highly recommend WooCommerce, but potential clients tell us that they didn’t think switching from OS […]

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