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B2B Tips to Increase Website Conversions

Why do B2B companies have websites? We want to showcase our services and expertise so that people choose us over the competition! Whether it’s revenue or recruitment, our websites can be our most powerful sales and marketing tools. If you want to increase website conversions, you need to have the right content on the right pages....

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August 18, 2015

Why Case Studies Convert

Hi there! We have a newer blog on this topic. Check out 9 Reasons Case Studies are Killer Marketing Tools! You have a new website. Now what? The goal is probably to bring people to your site, to have them be wowed by your content, and to have them make that all-powerful conversion from visitors to […]

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July 14, 2015

Oh Snap! Improving Your Website With Custom Photography

One of the key topics I addressed in my recent brand discovery post was the use of photography in websites. As a designer, it can be disheartening to hear that a client wants to rely entirely on the use of stock photography for their new site. Stock photography is a library of images accessible to […]

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July 8, 2015

Girls Learning to Code

Who codes the world? Girls. Not-so-subtle Beyoncé references aside, I had the wonderful experience of joining Ladies Learning to Code (LLC) for the Vancouver edition of their Girls Learning to Code summer camp on July 2, 2015. How was it? So amazing. Who are Ladies Learning to Code? LLC formed in 2011 as a community […]

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June 24, 2015

Taking a Bite Out of Shark Week: New Website Launched

This article was updated on April 23rd, 2019. Discovery’s Sharkopedia website has been modified, and no longer reflects Forge and Smith web design.   Temperatures are rising. Beaches are getting busier. School is finally letting out. This can only mean one thing… Shark Week is almost upon us! Discovery Channel’s annual event returns July 5th to […]

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May 27, 2015

Custom WordPress Design: A Developer’s Perspective

Hi there! We have a newer article about WordPress. Take a read: Why You Should Choose WordPress for Your Website or Redesign. The Forge and Smith team crafts custom WordPress websites — it’s what we do. We’re always on the lookout for problems, solutions, and improvements that can be made to both our process and […]

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May 13, 2015

3 Reasons Why Your Website Requires a Copywriter

This article was updated on April 19th, 2019. At Forge and Smith, we write more than code. We’re frequently called upon to provide copywriting services for our clients’ website redesign projects. We understand the importance of engaging, optimized copy when it comes to a successful business website. When a contractor or agency is hired to […]

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April 27, 2015

Scrolling vs. Clicking: What’s the Preferred User Experience?

Hello! This article was updated on May 10, 2018. For our latest insights on scrolling, clicking, and user journeys, check out Website Navigation: UX Design Best Practices. Scrolling vs clicking: which website navigation does your audience prefer? As a web design and development company, we obviously have a serious interest in user behaviours. How and […]

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