6 Quick Ways To Optimize Blog Posts

You’ve just finished writing, editing, and producing an epic blog post. You have great visuals, you’ve checked the content for maximum readability, and you’re ready to go. Before you hit publish, make sure you’ve run through this easy checklist of ways to optimize blog posts.

Taking the extra time on these simple adjustments will help maximize your SEO efforts, increasing your potential for a higher ranking and to acquire more traffic to your website.

illustration showing a business person next to a search results page

How to optimize blog posts

1. Adjust your title

Your title is the first thing that potential visitors see, so make it count. The title should quickly convey exactly what your content is about, and use the same target keywords as your post. Think of the titles you click on the most often relating to your product or services — are they catchy? Clever? Informative? Remember that clickbait is a huge faux pas, so make the content delivers on what the title promises.

2. Add image tags (ALT text and image title)

Once you’ve optimized your images, it’s time to sort out your image tags.

ALT text is used by those with visual impairments, or people who have their browsers set to load pages with the images off. Like closed captions, ALT text is meant describe the image to the reader — and it’s narrated by screen readers.

Web crawler bots can’t see images; they use the the associated text to interpret them and categorize them for search results. That’s where your image title or filename comes into play. Make sure your image titles are relevant and not generic, such as the default file name that your phone or camera created.

3. Add links

Linking to your other posts and relevant pages will help bring organic traffic to that content, facilitating a natural user flow through your website. It keeps your audience engaged, and improves your website performance metrics like session duration and pages per session. (Learn more about how to read your website’s valuable Google Analytics data!)

Building up internal links will help visitors uncover related content that helps drive conversions. It also helps web crawler bots find the other pages on your site. That’s why SEO tools like the Yoast plugin for WordPress use internal linking as part of your post’s total SEO score.

4. Tags and categories

“Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, it’ll break things.” — Yoast

Tags and categories help sort your content into logical buckets that a visitor can browse, like the shelves at a library. It’s common to have a few broad categories (Forge and Smith has six) and to use tags for further classification. If you keep your website’s tags visible, it’s a good idea to make sure the list is clean and relevant. Too many tags creates an overwhelming user experience.

Want even more tips to boost your SEO? Read Why Organic Traffic Matters (and How to Get It)!

5. Write your meta description

Meta descriptions may or may not be used in your content’s ranking — Google says it doesn’t use them, Bing and Yahoo do, and Yoast uses them in your total SEO score. That said, there’s a huge value to your meta description. You should definitely include it when you optimize your blog posts. This is your chance to hook the reader into that click by really selling the value of your content. We’ve written an entire post dedicated to how to write a great meta description.

6. Don’t forget to SHARE

Did you know that social media is actually a part of SEO, too? From standard platforms like Facebook, Instagram, and LinkedIn, to YouTube, reddit, Tumblr, and beyond — get your content seen on the platforms where your target audience is spending time. Repurpose blog posts into videos, infographics, and other types of content better suited to each social network.

 

Making sure you’ve optimized your blog posts can feel like adding more hard work onto a cumbersome task. But trust us: putting that last bit of effort into each post will give it stronger reach, and aid your audience growth in the long run.