Web design is so much more than choosing a layout, a colour palette, and content. Effective design is a collaborative problem-solving process using navigation, appearance, and user experience to tell your story.
A combination of engaging user interface design and exceptional user experience design (or UI and UX) is what draws people through your site to the intended destination. It informs their behaviour while there, and is what will bring them back time and again – converting a visitor into a customer.
From typography to photography, the elements of your site should work together to form a perfect digital representation of your brand.
Bringing your brand to digital life starts with an exploration of your vision and goals: what you have, what you need, and what role your website plays in your business.
With over 18 years of industry experience, Forge and Smith Principal Shawn Johnston takes creative direction over crafting unique, purpose-built, and future-friendly designs for each of our partners.
We work collaboratively through the design process, making careful decisions based on your target audience, consumer data, research and expertise. We take into consideration who your audience is, what they need to do on your site, and how they want to be able to accomplish it.
After all, design without strategy is just decoration.