How HTML5 Builds a Better User Experience

March 28, 2013
By Forge and Smith

The Forge and Smith web development team has been championing the pros of HTML5 for fast, responsive websites for years.

HTML5 creates new opportunities for my team to craft designs with the speed, capabilities, and stability of desktop software programs, but with a user experience that translates optimally onto mobile devices. It enables our web development team to seamlessly roll out all of your content to your potential audience.

What is HTML5?

HTML5 is a markup language. It helps structure and share content online. As its name implies, it is the fifth revision of the HTML coding language, which was created back in 1990. Since 2011, HTML5 combines with CSS3 and many useful JavaScript APIs that empower web developers to create complex multimedia systems not previously possible without plugins.

“Before, we had to depend on software to create online games,” says Lead Developer Flynn O’Connor. “HTML5 gives us new ways to bring the fun of gaming to more users.”

HTML5 includes organizing features that make it easy to create, distribute and manage multimedia content and graphics on your website. These include <video>, <audio> and <canvas> elements, as well as the inclusion of scalable vector graphics (SVG), which replaces the uses of generic <object> tags. Plus this includes MathML for hefty data equations.

Why is HTML5 important for web design?

What does all of that mean for your business website? Faster, simpler multimedia that won’t slow down your website’s load time. Quicker access means happy customers, repeat visits, and more conversions.

Enabling videos, music and animated background graphics without the need for proprietary plugins guarantees better user experiences for both developers and visitors.

The ability to clarify content is possible with the use of <section>, <article>, <header> and <nav>. APIs and Document Object Model (DOM) gives us more power to organize content throughout each page, which gives both tap-and-touch mobile visitors and the disabled population more ways to experience content. Why wouldn’t we code for this?

Some web development teams continue to ignore HTML5’s features, falling back on what has worked well in the past instead of embracing these new ways to create a faster, more enjoyable browsing experience that suits all visitors.

With HTML5, you can achieve simpler integration with your business applications and cloud-based computing environments. You and your audience have the opportunity to circumvent Flash and other plugin-dependent tools from the past, giving everyone visiting the site more ways to share your business online. Plus, you gain the chance to build a future-friendly, responsive site.

Want to know more about plugins and how they can help your site? Check out The Power of Plugins: Harnessing WordPress Extension Magic

Should you redesign your website with HTML5?

Of course I’m going to say “Yes! Right now!” Here’s why: As more of your visitors prefer to use their smartphones and tablets to access your website, you need to greet them with something fast, effective and, most importantly, accessible through the mobile computing environment. If not, they’ll find a company that puts their visitors’ needs, first.

With HTML5, you’re creating an optimal user experience that will make your visitors happy.

Are you just as thrilled about HTML5 as we are? Let’s talk about it on Twitter: @ForgeandSmith

Forge and Smith

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