March 8, 2016

SEO Reporting & Strategy

SEO strategy combines data analysis, research, technical application, and reporting to ensure that every working part of your website is optimized in a way that will make it appealing to search engines. The content you have when your site launches is never going to be the same content you need in two years’ time. Search […]

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February 7, 2019

Heat Mapping

A heat map is a tool that lets you embed code into your website pages and page elements, automatically generating ‘maps’ that show exactly where people click — and how frequently. It’s a perfect visual representation of your audience behaviour that you can use to tweak your UX design, plan future content, and to inform […]

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February 8, 2019

Traffic Analysis

Too often, we see websites that were launched and forgotten, with an expectation that the site would do all the heavy lifting by itself. Whether you’re planning topics for your business blog, considering adding or removing pages, or looking for audience insights to plan a smart digital advertising campaign, your website traffic data has you […]

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February 8, 2019

Campaign Analysis

It goes without saying that campaign analysis is essential to measure the success of your email, ad, and social media campaigns. In-platform analytics are great for seeing how many clicks and impressions your ads are getting and some audience demographics, but often there is missing information about the actions actually taken on your website. Using […]

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March 17, 2016

Social Media Marketing

Whether you’re B2B, B2C, non-profit, or an international brand, social media can increase your reach, build a community of brand ambassadors, and humanize your business. From quick meal ideas and style tips to the best place to get brakes repaired and university reviews, people turn to social media for everything. If someone learns about your […]

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