It’s no secret that the business world is constantly changing. To stay ahead of the curve, you need to adapt quickly and efficiently. In today’s digital era, it’s important to have a strong online presence for your business, and Shopify is the perfect platform to help you quickly and affordably build that presence.

Imagine having a single platform that can help you manage everything related to your small business, from your brand storytelling and online store to your inventory, shipping, and payments. 

That’s exactly what Shopify websites offer.

Is Shopify Good for Small Business?

As a result of the COVID-19 pandemic, business owners had to find a quick way to pivot and move their operations online. This was difficult for many brick-and-mortar companies that were unprepared for such a shift. Shopify was ready and waiting to help them make the transition as smooth as possible.

Having a central platform for all of your business needs can save you a lot of time and hassle. Shopify is currently the leading platform for e-commerce businesses of all sizes. But market share isn’t the only reason to make the switch. Let’s dive into why Shopify is the best platform for small business, and how it helps grow your online presence.

Here are 8 reasons you should build your small business website on this platform.

1. Easy to use

One of the best things about Shopify is that it’s highly user-friendly. You don’t need any coding skills or technical knowledge to create a beautiful online store. The platform is designed to be as simple as possible. 

It helps promote a smooth and efficient user experience for both you and your customers. And when your customers have a positive experience, they’re more likely to return and make repeat purchases.

Shopify is also constantly updating its platform with the latest features and design trends, which ensures that your online store is always up-to-date and looking its best.

2. Offers a wide range of features

Shopify comes packed with everything you need to run your business online. From a customizable storefront to powerful marketing tools, this platform kind of has it all. Plus, many add-ons and apps are available to help you sell more products and reach more customers.

Some of the most popular Shopify features include:

• Customizable themes: You can choose from a wide range of professionally-designed themes to create a unique look for your online store. Alternatively, Forge and Smith specializes in designing and developing custom Shopify themes to reflect your own branding. 
• Product pages: You can add images, videos, and descriptions to your product pages to help customers learn more about what you’re selling.
• Inventory management: Shopify makes it easy to track your inventory and keep tabs on your stock levels.
• Shipping and fulfillment: Shopify offers integrated shipping options and order fulfillment services to help you get your products to your customers quickly and efficiently.
• Analytics: Shopify’s comprehensive analytics tools give insights into your sales, traffic, and marketing campaigns. This information can help you make better decisions about how to grow your business.

3. Scales with your business

As your business grows, Shopify can grow with you. The platform is designed to scale so you can add more products, employees, and features as needed. This makes it a great option for businesses of all sizes.

Shopify is also flexible in terms of embedded finance options you can offer your customers. In addition to credit and debit cards, you can also accept payments through PayPal, Apple Pay, Amazon Pay, and more. Shopify also allows you to integrate a text-to-pay feature so customers can pay for their orders via text messages. This flexibility ensures that your business can accept payments from anywhere in the world. 

4. Reliable

You need your website to be safe, trustworthy, and always running smoothly. Shopify is a stable and secure platform that currently powers over 1 million online stores worldwide.

Shopify is also PCI compliant, which means it meets the highest security standards for online transactions. Whether customers use crypto or fiat currencies to pay for their purchases, knowing all transactions are safe offers peace of mind for businesses handling sensitive customer data.

Plus, the platform offers 24/7 support if you need help with anything. Whether you have a question about your account or need technical assistance, Shopify’s team is always there to help.

5. Affordable

Shopify has different pricing plans to suit every budget. Plus, there are no hidden fees or long-term contracts. You can start using Shopify for free with their 14-day trial or choose from one of their monthly plans that start at just $29 USD.

There are also plenty of add-ons and apps available to help you sell more products and reach more customers. Some of these add-ons come with a small monthly fee, but many are free.

All in all, this is an affordable platform that gives you everything you need to run your business online without compromising on cash flow and breaking the bank.

6. Mobile friendly

In today’s world, it’s important to have a mobile-friendly website. Over 80% of online traffic comes from mobile devices, so you must ensure your site functions correctly on all screen sizes. Luckily, Shopify’s themes are responsive and look great on any device.

If your business doesn’t consider mobile devices in your user experience, chances are you’re ignoring the needs of many potential customers.

7. Integrates with many third-party platforms and apps

Shopify has built-in integration with popular platforms like WordPress, Google Analytics, Facebook, Pinterest, Instagram, Twitter, and more. Plus, many apps are available in the Shopify App Store to help you automate your business and work more efficiently.

This makes it a leading e-commerce platform specifically in integration. No matter what third-party platforms or apps you use, chances are Shopify can connect with them.

8. SEO-friendly

Shopify is designed to help your website rank high in search engine results. The platform uses clean and search-engine-friendly code, and there are many built-in SEO features and tools available for use.

SEO is important for any business that wants to be found online and gain organic traffic, and most typical SEO practices apply to Shopify stores. You can learn more about Shopify-specific SEO to help your website gain better search engine visibility.

Final Thoughts

Shopify is a great platform for small businesses to thrive. It is reliable, affordable, mobile-friendly, and packed with features to help you grow your business online. 

Whether you integrate a Shopify store with your existing company website, or you create a standalone store, it unlocks huge potential for building your brand reputation, gaining customer loyalty, and increasing sales.