Google Ads Management
Increase leads and sales without depending on organic traffic.
SEO is still a critical piece of your overall digital strategy, but let’s face it—Google is making it harder and harder to earn website traffic. You’re competing with AI Overviews and tons of other search features. The one tactic that’s guaranteed to place your website above the others is pay-per-click (PPC) advertising through Google Ads.
Our in-house expert provides fully managed or collaborative monthly support. We can also help non-profits with Google Ads Grants. No contract required.
What’s Included
Strategic, Agile Support
Our PPC management is a monthly retainer service, aimed at helping you get the most ROI from your campaign budgets, with a minimum $1,000/month of ad spend. We can step in to help improve existing campaigns, or build them for you—including developing campaign visuals (for additional scope). Whichever package you choose, we’ll always deliver transparent performance reports.
Flexible
We can adapt to the frequency and scope of your ad campaigns.
Goals-Based
Expert advice on configuration, what to adjust, and when to adjust it.
Timely
Quick answers, accurate reporting, and always ready to pivot.
Human-Led
We don’t use features that automate decisions about your campaigns.
Services and Packages for Growth
Expert Advice
Our team is made up of senior designers, strategists, and engineers. We know what we’re doing.
Tailored Approach
We don’t work behind a curtain and hide our secret sauce. We collaborate with you at all times.
Proven Results
Your success is our success. We work hard to achieve your vision, and deliver the results you want.
No Contracts
All of our retainer services are contract-free. You can cancel or change your services at any time.
Enhanced
Google Ads Support
We’ll give you strategic advice on how to adjust your campaigns, for your team to execute. Ideal for teams with some Google Ads skill, just wanting guidance. Priced based on monthly ad spend.
Includes:
- Campaign strategy, setup, launch, and testing
- Weekly campaign reports and advice
- Direction on how and when to adjust
Elite
Google Ads Management
Fully managed service. Ideal for teams with no in-house Google Ads expertise that want to maximize their ad spend. Priced based on monthly ad spend.
Includes:
- Everything in the Enhanced package
- All campaign adjustments submitted for approval and executed for you, OR
- Hands-free, all adjustments made without pauses for approval
We’ll tailor the right solution for you.
Get a QuoteThere is no fixed dollar amount for Google Ads, because the cost is entirely controlled by your campaign budget. You can choose to spend minimally, or put a sizeable budget into Google Ads. However, spending less results in reduced visibility due to a limited share of impressions, and daily cutoffs that prevent you from being shown at peak times because your daily max has been reached.
It’s fairly typical for most small businesses to spend $2-6 per click, though some industries are significantly higher (for example, law has a range of $25 to over $300 per click). The cost varies depending on your industry’s competitiveness, your ad’s quality score, and your maximum bid setting.
Google makes a lot of money from its advertisers, so it makes sure that the service is effective for the vast majority of users. But your campaigns’ success ultimately depends on your strategy, ad quality, and budget. You need to have precise geographic targeting, efficient keywords and negative keywords, and be hands-on with your bidding. And of course, the quality of your copy (and images, if using the Display Network) is crucial to earning clicks!
We require a minimum monthly ad spend of $1,000 because we’ve found that smaller budgets take a long time to see any results, or can’t achieve the desired results at all. This leads to frustration and, unfortunately, blaming the strategist.
Most organizations benefit from both, and they solve different problems. SEO work compounds and can take months to show significant results. Ads work immediately and stop the moment you stop paying.
Ads make the most sense when you need immediate results, like when you’re launching a brand new site with no authority, or when your target queries are highly competitive and make organic ranking difficult. SEO should be the long-term asset that keeps working after the ad budget ends.
AI may be used to support keyword research and to analyze data for patterns. AI does not make strategic recommendations, those all come from a human who reviews the data and looks for holes that AI misses. We also do not use automated features that allow your ads to be run by AI. Our strategist does all configuration and adjustments manually.
Our Approach
What to Expect
Our focus is always on making the work that we do with you as straightforward and stress-free as possible. All of our services are driven by our hands-on, collaborative approach, led by our in-house team of experts. No jargon. No cookie-cutter strategies. We’ll be honest, transparent, and put your best interests first.
See How We WorkStart the conversation
Contact usOur Work
Google Ads Management in Action
These are just a few of the clients we’ve helped develop brand books, logos, and more.
“Hands down, the best developers I’ve worked with! Nothing compares to not only the service that Forge and Smith provides, but also their backend system. It’s clean, easy to navigate, easily scalable and robust enough for me to go in and tweak things to my exact liking. I cannot recommend them enough!!
Urvil Villaruel, Marketing Manager
Outward Bound Canada
See How We Did ItOur Case Studies
We’re proud to collaborate with clients in Canada, the US, and beyond. We truly value the many referrals and repeat clients we’ve had over the years.
Start with a Free Discovery Call
No high pressure sales tactics. Just tell us what you need, and we can discuss options. We’ll be honest if we’re not a good fit.
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In-House, Human Expertise
We’re Your Full-Service Partner
Websites don’t start with design and end with launch. We deliver custom service packages that cover every single step of your site’s lifecycle.