If your website is the home-base for your web presence, user experience (UX) design is the floor plan, the structure, and the windows and doors. Everything that shapes how visitors experience and engage with your content is defined by the blueprint that is UX design.
Your website needs the same consideration as planning a new house. You wouldn't invest in building a house if it wasn't designed to properly house all of your contents, serve the lifestyle goals of its residents, and support a positive, welcoming experience for visitors.
UX defines and informs a site's design in the same way that the layout of a room informs furnishings. A highly functional, purpose-built site makes it much easier to source, find, and design - or redesign - photos and graphics, impact elements that make for a beautiful and inspiring site.
Prototyping is presenting a website with all of its design elements removed, like a walkthrough of a house with all of the interior walls whitewashed and the floors covered in paper.
We use prototyping to make it easier to focus on site structure, flow, and functionality. Like checking to see if the fridge will be too close to the kitchen door, prototyping helps answer important questions before design.
Do the pages in a site connect well? Is it easy to identify the menu and navigate between pages? Do headers and content blocks appear in the right places?
The biggest advantage to site prototyping and good UX design is that they are purpose-built for modularity.
We know the site we build for you now won’t be the site you’ll need in 12-18 months; your needs will change. We design a site that tells your story right now, and can be expanded upon with additional development down the road as your business grows and evolves.
Our sites are designed to flexibly expand and allow you to add to the content over time without compromising the user experience, or the structure of the site. By making sure you have a solid foundation and a modular base, relevance and imagination become the only limiting factors.