Professional Services

Zafin

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

Objectives

  • Adjust overall look and feel to align with the new brand direction
  • Improve site architecture and navigation to enable easier browsing and to more clearly articulate Zafin's offering
  • Drive conversion of site visitors into contacts and ultimately customers
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS

About the Company

Zafin world’s leading SaaS product and pricing platform for the next generation of global banking. They’ve helped banks around the world re-architect to separate product and pricing capabilities from core processors.

Phase 1

Prototyping

Zafin is a powerful name in the world of FinTech, and we’ve worked with them multiple times over the past years. Because their industry evolves so rapidly, Zafin’s brand and website require frequent repositioning.

The focus of their most recent website redesign project was a significant overhaul of their site’s look and feel, to match the UI on their software products for a unified brand experience. We needed to work closely with their team to ensure the new web design would be a strong asset in their go-to-market strategy.

Phase 2

Style

Everything about the Zafin website got a refresh or a full redesign, from copy and page layouts to CTA button styles. One of the biggest pieces was all-new photography and illustrations. We needed to implement their new brand palette, and reshape the content areas for a complete overhaul on how Zafin talks about its products.

Phase 3

Bringing It Together

The latest Zafin website feels more polished, modern, and agile – like the company itself. Key content areas guide potential customers through use case stories for how Zafin’s products apply in specific verticals, technical and feature-set information, and customer journeys. The new site benefits from improved site-wide SEO including significantly faster page load times.

View Finished Site

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