Mobile Bounce Rate
-

0

%

Year over Year

Mobile Pages per Session
+

0

%

Year over Year

Page Speeds
+

0

%

Faster Loads

Objectives

  • Adjust overall look and feel to align with the new brand direction
  • Improve site architecture and navigation to enable easier browsing and to more clearly articulate Zafin's offering
  • Drive conversion of site visitors into contacts and ultimately customers
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS on our updated Anvil framework
Phase 1

Prototyping

Zafin is a powerful name in the world of FinTech, and we’ve worked with them multiple times over the past years. Because their industry evolves so rapidly, Zafin’s brand and website require frequent repositioning.

The focus of their most recent website redesign project was a significant overhaul of their site’s look and feel, to match the UI on their software products for a unified brand experience. We needed to work closely with their team to ensure the new web design would be a strong asset in their go-to-market strategy.

Home Page Design
Phase 2

Style Concepts

Everything about the Zafin website got a refresh or a full redesign, from copy and page layouts to CTA button styles. One of the biggest pieces was all-new photography and illustrations. We needed to implement their new brand palette, and reshape the content areas for a complete overhaul on how Zafin talks about its products.

Style Tile
Phase 3

Bringing It All Together

The latest Zafin website feels more polished, modern, and agile – like the company itself. Key content areas guide potential customers through use case stories for how Zafin's products apply in specific verticals, technical and feature-set information, and customer journeys. The new site benefits from improved site-wide SEO including significantly faster page load times.