Sussex had an established and recognizable logo, and a colour palette that incorporated blues. They wanted a friendly feel to their new site that would be more appealing to a large audience.
Sussex Insurance serves British Columbians in all age groups, across every socioeconomic background. It was important that their website was designed to welcome anyone who might need insurance services. We proceeded with a design that incorporates softer typography, icons, and a clean, and simplified design. These combine with intuitive UX to make a site that is easy to navigate and aesthetically pleasing, which helps make the insurance products and concepts easier to retain and understand.