Professional Services

Sussex Insurance

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

Sussex Insurance has been an established, innovative leader in the insurance industry in British Columbia since opening its first location in North Vancouver in 1976.

Objectives
  • Improve brand equity and online reach.|Improve brand equity and online reach
  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Dramatically improve the experience and usability of the Locations Finder via robust Google Maps API integrations
  • Improve business lines navigation to ensure focus is on Auto with strong callouts for quotes on Home, Business, Marine and Travel
  • Improve SEO performance
  • Implement a fully responsive solution backed by WordPress CMS
Phase 3

Bringing It Together

The new Sussex Insurance site bolsters their brand and digital strategy by making content more accessible, information more readily available, and getting quotes and updates a fully self-serve reality.

The new services section puts the insurance products options front-and-centre. Greater access to nearby locations through the store locator means that visitors can get help with the services they need more quickly. Employees, franchisees, and head office team members benefit from direct, single-point access to critical documents and internal communications. The ‘Join our Team’ section gives Sussex a platform for driving the growth of their vibrant, rapidly expanding team.

View Finished Site

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