Organic Search Traffic
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Page Views
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Bounce Rate
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Objectives

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Create a more user-friendly and more visual Key Service and Key Clientele areas with improved navigation and filtering
  • Reorganize and expand current blog/resources for enhanced search and browse-ability of content
  • Dramatically improve SEO performance
  • Grow social engagement and referral traffic
Phase 1

Prototyping

 

One of the main challenges with this project was strategizing an intuitive navigation system that would effectively organize and highlight all of Sitka Physio’s many services. Sitka Physio is more than just a physiotherapy clinic. They also offer core health programs backed by the science of kinesiology and group fitness classes, totalling over 20 individual services. With the addition of 3 core service categories and extra attention to labeling, users are able to find what they are looking for faster.

It was also important to communicate effectively with Sitka Physio’s secondary (but equally important) audience: corporations and businesses looking for ergonomic assessments. We separated their services out and gave them their own space in the navigation so that new clients could find them easily from wherever they entered the site.

 

Home Page Design
Phase 2

Style Concepts

We worked hard to choose colours and typography that were strong, tall, and light, like the strong sitka tree that is the clinic's namesake. Strength, lightness, and movement also express the hopes and goals of physiotherapy patients. Many images of people were included to make the site feel human, caring, and sympathetic, in opposition to the the cold, clinical feel of many medical websites.

Style Tile
Phase 3

Bringing it all together

The new Sitka Physio & Wellness website is a streamlined, easy-to-use resource for patients seeking physiotherapy treatment in downtown Vancouver, as well as for businesses seeking ergonomic assessments and individuals who are simply seeking to better their health. Besides being able to quickly navigate through the services section, users are also able to educate themselves by accessing crucial resources through the blog, better helping them to make the decision to choose Sitka Physio as their physiotherapy provider.