Professional Services

LeadersWay Development

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

LeadersWay is a talent management industry, with the primary goal of helping screen applicants and current employees for job fit, work ethic, integrity, aptitude and core competencies.

Objectives
  • Reinvent their online presence and overall digital strategy to better align with their corporate goals
  • Create a platform to express book recommendations, share resources and inspirational content
  • Equip clients with course work documentation and online quizzes
  • Improve device accessibility through responsive web design
Phase 1

Prototyping

Leaving behind a clunky menu and a poor user experience we introduced a simplified navigation with an intuitive content strategy. We were able to neatly accommodate their content in a concise, feature-driven format that makes us all want leadership coaching.

Phase 2

Style

Far more than a new look, LeadersWay was seeking to raise the bar aesthetically while retaining the traditional corporate brand colour palette. Our designer began creating style tiles to hone in on clear visual indicators for the site’s look and feel, achieving a professional tone to match the target audience.

Phase 3

Bringing it All Together

The end result provided LeadersWay with an online presence that doesn’t just look better, it performs better. We developed a well organized site with a resource library for their articles and instructional videos, enabling functionality to accommodate online survey assessments, as well as a designed solution to allow for class calendars.

View Finished Site

“We knew going into it that the design company we chose to partner with would have to know us beyond what we do and how we do it; they would need to understand why we exist and the difference we choose to make in the world. Forge and Smith is that company. Our work together was a partnership where we felt everyone cared, truly wanted to know the meaning behind LeaderWay and how they could use their vast talents to communicate to the world our true purpose.”

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