Objectives

  • Effectively communicate company identity, goals, and objectives
  • Enhance device accessibility through Responsive Web Design
  • Improve organic SEO search results and raise overall conversion
  • Create a new visual identity with comprehensive branding
Phase 1

Prototyping

JFK Law requested a website that was business appropriate yet welcoming. Prospective clients had to see themselves within the pages of their new online home. No easy feat, but Forge and Smith was up to the challenge. An advanced new home page, updated contact form, and services area were just some of the crucial components required for maximizing audience engagement.

 

Home Page Design
Phase 2

Style Concepts

Forge and Smith was tasked with re-imagining the firm's visual brand. JFK Law’s prospective clients have a strong connection to the land, a value shared by the firm. Expansive nature photos defined the motif for the site’s new banners. Our design team was responsible for the creation of their new logo: the three coloured paddles. The distinct colours were selected as a representation of Canada's diverse population. The iconic paddle is a symbol of cooperation, a tool for propelling people and creating momentum. Appropriate imagery for a firm dedicated to the advancement of clients' rights and the preservation of Canada's First Nations roots.

Style Tile
Phase 3

Bringing It All Together

From the onset, we identified several ways to improve conversion. Who better to speak of the firm’s many successes than its clientele? A new case studies section and the inclusion of a blog allowed us to highlight their team’s credentials and services in a more succinct and personable way. JFK Law now has a robust new content management system where interested parties can access case summaries and analyses pertaining to aboriginal law. Knowledge initiates change, something JFK Law knows a thing or two about. On page SEO will ensure they continue to stand out amongst their fellow legal firms.

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