About The Organization
High-end European-styled doors and windows are the focus of this Abbotsford, B.C. company. Heavy-duty and energy efficient, their innovative products are ideally suited for the varied climate conditions of North American dwellings. Innotech's sophisticated range of products offer unique features that improve ventilation and home security. Their portfolio of work is defined by elegant design and superior construction.
Objectives
- Modernize the website's look and feel to better reflect the organization's character
- Provide greater device accessibility through Responsive Web Design
- Improve organic SEO search results and boost overall conversion
- Refresh the brand and overall look and feel of the online experience
- Improve overall content strategy and user experience and to make the site more engaging
Prototyping
Phase 1
A website’s visuals speak volumes, but only if framed properly within a solid user experience. Innotech wanted to refresh their brand with dynamic photo galleries, better story telling and easier browsing. We formatted the content in a more natural way, allowing users to scroll for information. The advanced new home page welcomes visitors with video, striking photos and bold icons, all linkable and devised to prompt further exploration. We highlighted the Featured Projects and Blog on the home page with inviting teaser copy and images, rather than relegating these important categories to a traditional menu bar.
Style Concepts
Phase 2
Innotech approved a style tile that included a series of contrasting greys, in addition to their distinctive orange visual branding. This combination of colours would allow the imagery to pop off the screen with added vibrancy. With the removal of the homepage's photo gallery slider, we were free to situate the images more prominently throughout, reinforcing Innotech's strong vision on every page, and in complementary grand style.
Bringing It All Together
Phase 3
At Forge and Smith, we collaborate with our clients at every stage of development. When Innotech requested mega-menus on the home page for the Windows, Doors, and Excellence categories, we listened. Our developers facilitated this request with custom drop-down menus that would collapse properly when viewed on mobile devices. Filtered forms to maximize conversion opportunities, Google Maps integration, a login protected user area, pages with enhanced PDF handling, plus improved share-ability and social linking were all integrated into the responsive design. The new website showcases a company whose passion for their work is clearly evident.
