Enable Business Consulting Web Design Case Study - Forge and Smith
About The Company

Catering to entrepreneurs in the creative sector, Enable Business Consulting provides coaching, support and training for those looking to adapt to the next stage of their company’s development. With goals assessed and strategies in place, clients can focus on mastering the steps that will drive them toward personal success.

Objectives
  • Provide greater device accessibility through Responsive Web Design
  • Improve organic SEO search results and boost overall conversion
  • Design an easy way for users to subscribe to newsletter and marketing automatons
  • Create an easy and flexible blogging platform to help connect with clients

Phase 1

Prototyping

Having relied on Enable’s consulting services for a number of years, our principal was already well attuned to the working style of the company’s founder, Nick West. The existing website, although serviceable, required a boost of inspiration. A big part of the company’s appeal is Nick’s persona and voice. And so, with a dash of personal insight, our team set about updating the website’s look and tone. We kept the company’s compelling core values intact, while retooling the layout for optimum user engagement.

 

Phase 2

Style Concepts

The previous site felt very business-like. In appealing to a targeted demographic of designers and creative thinkers, we decided to employ an entirely new visual palette featuring some of Nick's British wit. Gone were the conventional icons and prevailing colours. We opened up the feel with an expanded, totally responsive scale. Our designers introduced an eclectic assortment of fun photos including the bulldog, gameboy and robots. Content was boldly punctuated with bright orange buttons and fonts, adding a vibrancy and playful spirit.

style concepts

Phase 3

Bringing It All Together

The new website is a better reflection of Nick's current business model and personality. In terms of a selling strategy, who better to attest to the quality of a business’s service than its clients? We implemented a case studies page touting the company’s success stories and ideology. On the development end, our team ensured prospective clients would have no problems signing up for webinars or the newsletter. With a designated log in for existing members, and a series of strategically placed calls outs, the new website is ready for business.

project image