Phase 1
Prototyping
The Christian Thomson web design and development project was something a little different for Forge and Smith – he’s a peer in the digital strategy world, owning a marketing agency and offering several similar services. He had the vision, and the content, to launch “a gold mine of information for starting, running and growing a business in 2019 – not 1989”. He needed our team to build it.
The new Christian Thomson site would be a resource for new business owners to find tools and tips needed to grow their companies. Content strategy was the driving force behind the site structure. Our goal was to create an engaging user experience that helps visitors discover and move seamlessly between related content, driving toward conversions.