The Christian Thomson web design and development project was something a little different for Forge and Smith – he’s a peer in the digital strategy world, owning a marketing agency and offering several similar services. He had the vision, and the content, to launch “a gold mine of information for starting, running and growing a business in 2019 – not 1989”. He needed our team to build it.
The new Christian Thomson site would be a resource for new business owners to find tools and tips needed to grow their companies. Content strategy was the driving force behind the site structure. Our goal was to create an engaging user experience that helps visitors discover and move seamlessly between related content, driving toward conversions.
Christian had fun brand assets ready to incorporate in the new design. The bright, beach-y colours and and surf imagery evoke the relaxed, one-on-one vibe of his personal brand and business style. The site design feels modern, vivid, and refreshing, and is unified around his story.
The finished website is a personal, engaging platform for Christian to showcase his path to success and expertise. The WordPress CMS makes it easy to deliver a steady stream of business growth tools and advice for potential clients, including gated content for lead generation. The blog area provides a searchable content bucket for current and future business vlogs.
