Travel & Tourism

Alpine Rafting

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Project

Alpine Rafting is a whitewater rafting and adventure company on the Kicking Horse River, in the interior of British Columbia. Based in Golden, this intrepid crew of guides have taken over 110,000 people down the wild river aboard rafts, kayaks, paddle-boards and more.

objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a highly usable, searchable and browse-able product catalogue with easy social sharing options and clear conversion points
  • Implement social case studies to improve trust and credibility and create better conversion
  • Grow social engagement and referral traffic
  • Implement a fully responsive solution backed by WordPress CMS with integrated RezGo functionality
Phase 3

Bringing it All Together

Even if you’ve never seen winding, mountain river rapids or towering granite peaks, Alpine Rafting’s new design immerses you in the adventurous possibilities of the Kicking Horse River. The fully integrated Rezgo trip tool makes booking a trip quick and effortless. Plentiful image galleries, guide and client-offered testimonials, and first-hand accounts will tempt even the most timid of travellers to visit Golden and take a spin on the mighty Kicking Horse.

View Finished Site

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