This article was updated on May 7th, 2019. To see how we customize WordPress for business websites, check out our case studies.
If you’re ready for your company’s first website, or planning a website redesign, you need to choose a platform where your site will live — and that’s a big decision! Who is your audience, and what do they need to do with your website? What business goal(s) does it need to achieve? Who needs to manage the content, and how savvy are they?
As a WordPress web design company, we’re obviously biased. But we’ll tell you exactly what we love about WordPress, and why we think it’s the ideal platform for many businesses.
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What is WordPress?
WordPress is a free, open-source content management system (CMS) based on PHP and MySQL. What does that mean? Your website is built on a platform with a user-friendly interface designed to help help teams create and manage content. The WordPress dashboard is easy to pick up, even for beginners. And most web developers can work on a WordPress site, so you’ll always be able to find a contractor or agency to do maintenance or redesign work.
Why pick WordPress for business websites?
Easy to use
WordPress doesn’t require a background in web design or development to use. It empowers teams with varying levels of computer skill to fully manage content, so that you can keep your website fresh and relevant in the eyes of search engines. With the ability to give users different levels of access, you can control who is able to add or edit content. WordPress also prevents two people from accidentally editing the same content at the same time.
At the end of each project, we fully train our clients on how to use their new site as part of the hand-off. You shouldn’t need to rely on someone outside your team to help each time you want to add a product, blog post, case study, or team member.
Custom capabilities
and we create page and post templates that make adding new content a snap.
WordPress is like Lego — the only limit is your imagination. Although you can buy pre-built themes, the best way to ensure your website can do everything it needs to do and evoke your company’s personality and branding is through customization. That’s one of the biggest benefits of WordPress for business websites: its ability to be customized to exactly your specifications.
We craft custom page and post templates so that after the site is launched, our clients can quickly and easily add fresh content that matches the rest of the site.
Powerful plugins
Like an app for your phone, plugins enhance your website’s performance and capabilities. With over 50,000 plugins to enhance functionality, and the ability to customize further on those plugins, WordPress truly gives you the ability to make your website your own.
You can add plugins to improve the user experience, data analysis, lead nurturing, social media engagement, SEO, and so much more. Just be careful when selecting a plugin — do some research before making changes to your website. Check out our top WordPress plugins for business websites to discover the ones we can’t live without.
Built for content
One of the best things about WordPress is that it was quite literally built for content. If you want to created focused and engaging content, and use handy plugins to rate and improve your readability and SEO, WordPress has you covered. The editing interface makes it straightforward to:
- create new content
- edit content for spelling, grammar, readability, and SEO
- style content for an optimal user experience
- publish and share
- update, repurpose, and retire content
SEO-friendly
Through plugins, WordPress offers you great help in improving your search position. With the free Yoast SEO plugin, you can do all kinds of things to better our SEO skills, including:
- Preview how content will appear in search results
- Get content SEO scores
- Get recommendations to improve SEO
- Create custom SEO settings for pages, posts, media, and more
- Generate an XML sitemap
- Manage redirect linking
Responsive web design
Mobile accessibility matters more and more every year, with Google’s algorithm prioritizing content that delivers a smooth mobile user experience. All business websites should have a responsive web design that’s mobile-friendly, otherwise you risk being out-ranked by competitors. WordPress is flexible and future-friendly, giving web developers the ability to build a website that will respond to any device that exists now or down the road.
Those are our top reasons why you should choose WordPress for business websites, but there are many more benefits to using this awesome platform. Got questions? We’d love to chat! Reach out to us any time.
