Content Collection & Population
Other agencies don’t populate your new site. We do.
A big part of a website project is creating new content, collecting it, and putting it into your new site. This is rarely an apples-to-apples process. There are usually new content sections, or entire new pages. But even if you’re just replatforming (migrating your existing content and visual style to a more flexible platform), this stage is your opportunity to rewrite outdated, off-brand content, to update optimizations, and to add fresh media.
Most agencies leave content gathering and population to the client. Not us! One of our core services has always been providing everything you need to collect the content shown in your new UX designs, and populating the majority of the new site for you. We will also attempt to directly import post types (such as blogs and events) where possible.
What’s Included
End-to-End Content Support
The content stage is always the longest for our clients—and the hardest. You go from giving feedback on deliverables produced by us, to having to produce content. We know how challenging it can be, especially while supporting a website project around your actual job. That’s why our core offering and add-ons are structured to provide the level of support that you need.
Content Gathering
We provide a prototype or tool that maps the UX designs to table-based inputs with clear prompts.
Copy Review & Polish
Our default scope covers a review with light edits and optimizations on main-page text.
Population
Our team migrates the majority of provided content into the new site for you.
Service Add-Ons
We have small project add-ons and full services to help with copywriting and images—just ask!
For our website projects, content gathering is triggered after the UX design stage is complete—that’s when we know exactly what content you will need. The UX wireframes illustrate every heading, paragraph, CTA button, and media file that your pages will need.
No. While it’s totally fine to get a jump-start on content by working in your own docs, we still require you to copy content into our own docs to ensure exact UX alignment, and usability by our team.
While we can do this for you (for an added quote), we don’t recommend copying your old content to your new site.
Reviewing the content as you move it into docs is an opportunity to look for outdated text, off-brand imagery or messaging, and weak on-page optimization. Downloading and re-uploading images often results in poor quality. Plus, your new site is likely to have new content sections, or new pages, for which your old site has no content.
We have a business subscription to Adobe Stock, so all of our clients can pick from their library of stock photos. If you need more support with images, we can provide a quote for a designer to choose stock photos for you. We can also provide quotes for renaming photo files (to SEO-friendly titles), and writing image alt text.
Our Approach
What to Expect
Our focus is always on making the work that we do with you as straightforward and stress-free as possible. All of our services are driven by our hands-on, collaborative approach, led by our in-house team of experts. No jargon. No cookie-cutter strategies. We’ll be honest, transparent, and put your best interests first.
See How We WorkStart the conversation
Contact usOur Work
Content Population in Action
We provide population for all of our projects! These are the latest.
“They were able to provide us with a website that went above and beyond our expectations, but still within our requested budget. After having a positive experience with them, we have continued to work with them on multiple other microsites, and the results have continued to be fantastic.”
Amanda Watkins, Manager Communications Strategy
SHARE: Shareholder Association for Research and Education
See How We Did ItOur Case Studies
We’re not in the business of hasty work to pay the bills. We put heart and craftsmanship into every project, and the results speak for themselves.
Start with a Free Discovery Call
No high pressure sales tactics. Just tell us what you need, and we can discuss options. We’ll be honest if we’re not a good fit.
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In-House, Human Expertise
We’re Your Full-Service Partner
Websites don’t start with design and end with launch. We deliver custom service packages that cover every single step of your site’s lifecycle.