About the Organization
Health Research BC helps researchers launch careers, create life-changing innovations, and attract millions in additional research investment. Funded by the provincial government, they fund people and research, and partner on shared opportunities to advance priority research, and accelerate the use of research evidence.
Objectives
- Enhance User Experience: Create an intuitive, accessible, and engaging website that meets the needs of diverse priority audiences.
- Showcase Impact: Highlight Health Research BC’s contributions to health research through curated narratives, success stories, and strategic messaging.
- Improve Engagement: Foster stronger connections with stakeholders through tailored user journeys and optimized content structure.
- Strengthen Accessibility and SEO: Implement best practices to ensure the site is inclusive, discoverable, and compliant with modern web standards.
- Simplify Content Management: Utilize a low-code WordPress implementation to enable streamlined updates, flexible page designs, and greater control for internal teams.
Prototyping
A common woe for our research clients, Health Research BC came to us with a large, complex website that housed a high volume of critical content for multiple audiences – and over time had become hard to navigate. It was challenging for researchers seeking funding to find information about programs, get to the awards database, and discover partnered award opportunities. They also had multiple research units with highly varied content, operating with ad-hoc sub-menus.
This was a fun challenge, because it was a huge restructure that wove our knowledge of information architecture and user experience with their team’s deep subject matter expertise.
Style
Health Research BC had great branding to work with. We expanded on their core colour palette, continuing the use of bright purple for accents and incorporating more shades and tints of blue. Angular background shapes draw the eye around the pages, and fresh icons call attention to statistics.
Bringing it All Together
The new Health Research BC website is bright, spacious, and has significantly clearer paths to content. The research area and the awards database each have a complex new system of taxonomies that drive content relationships for deeper engagement. And because the site is built on our visual site builder tool their team can more easily update all of that content – from award statuses and entries to resources, research partners, and news.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
