About the Company
For over six decades, AirVantage Heating & Cooling has been a leading HVAC service provider in BC’s Fraser Valley region. They have multiple locations, offer 24/7 emergency services, and are driven by both innovation and customer satisfaction.
Objectives
- Brand Modernization: Refresh the design to reflect a clean, professional, and approachable brand identity.
- Performance and Accessibility: Optimize for mobile responsiveness, fast load times, and AA-level accessibility compliance.
- Content and Differentiation: Clearly communicate AirVantage’s unique value—superior service, expert team, and strong customer reviews.
- Tool Integration: Seamlessly integrate key platforms like ServiceTitan for scheduling and Chirp for chat/SMS automation.
- Low-Code Flexibility: Use a block-based, low-code WordPress implementation to give the team full control over content updates and future scalability.
Results
95 %
Conversion Rate Since Launch
39 %
Engagement Rate
Prototyping
The old AirVantage website wasn’t bad. But because it was built on a broken, inflexible Elementor setup, their team was struggling to keep it updated and expand it. They also needed a design refresh to align with their trucks, billboards, and digital advertising assets.
We had the opportunity to add a few new storytelling areas, to further showcase their differentiators and stellar reputation. At the same time, we wanted to slightly reduce some of the text-heavy pages by creating a stronger, less linear site hierarchy, and improve local SEO with added location pages.
Style
This was a really fun visual design project to work on. AirVantage has a great colour palette that immediately lends well to creating pages that feel both invigorating and reassuring. We continued the use of red as an accent colour to draw the visitor’s eye to CTAs. We also designed and custom-built animated clouds to evoke the feeling of fresh air.
Bringing it All Together
The new AirVantage website is welcoming, and immediately convinces visitors of their qualifications through social proof. It integrates multiple martech tools to streamline their bookings, communication, and lead generation. And because it’s built on our flexible site builder platform, their team can quickly build new campaign landing pages, add rebates and promotions, and stay on top of evolving technical and on-page SEO.
Results
95 %
Conversion Rate (since launch)
39 %
Engagement Rate
See the Finished Site
Go explore the full website, then come back to discover more of our work!
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