Social Media Management

Publishing gets you found by people using search engines. Social media gets you in front of everyone else.

Many of your future clients aren’t looking for you yet. They’ll need you in a few months, and the firm they call is the one they’ve been quietly reading all year. Content on your website can’t do that job on its own. There’s a compounding effect too. When someone recognizes your expert from their feed and then finds an article by that same person, both things carry more weight than either would alone.

Your should promote your people, with your company page kept alive in the background. Posts from an individual reach considerably further than posts from a company page, because people follow humans on social networks significantly more than they follow organizations—especially smaller ones. For professional services this is especially true, since clients hire a person they trust.

Your company page still matters as the place people check when they’re deciding whether you’re real. It just isn’t where attention gets earned.

We draw out the substance for each post through short interviews and whatever material already exists, then handle the drafting and production between your experts’ thinking and the finished post. They review before anything publishes, since it is published under their name(s).

Posting happens from your accounts rather than ours. Personal profiles are personal, and handing an agency your login isn’t something we ask for.

They’re separate services that get considerably better together. Content marketing produces what lives on your website and includes companion social posts that promote it. That’s enough if your goal is making sure published work gets seen.

Social media management is the broader presence: content that isn’t tied to an article, video, designed assets, and a consistent voice on the channels where your audience spends time. When both run at once, a single conversation with your expert often feeds an article and weeks of social, which is the most efficient.

Yes, for one part of the process, and we’ll be specific about which part.

We don’t use AI to do creative or strategic work a person should be doing. It doesn’t decide what your experts should be saying or make the calls about what’s worth publishing. What it does is help turn a recorded conversation into a first draft, working from a model trained on your expert’s own voice.

Every post is then edited by a person, and your expert approves it before anything goes out. The thinking is theirs. The judgment and the editing are ours.

This is the same process behind our content marketing service, and we’re direct about it because the alternative is worse. Generic AI-generated posts are easy to spot, and on a personal profile they cost the credibility the whole exercise is meant to build.

We recommend starting with one expert, then expanding once it’s working. Packages are built around individuals, so three experts means three programs. That’s usually the right investment for a firm with genuinely distinct practice areas, since multiple credible voices cover more ground than one person posting three times as often.

We’d rather begin with the person most willing to engage and prove the approach than spread thin across a team that’s lukewarm about it.