Content Marketing

It depends on the package. If you engage us for the Essentials package, we will recommend topics for you to write. In the Enhanced package we optimize, format, and polish your content before you publish it. In the Elite package, we turn your expertise into content for you.

With the full content program, we identify the people in your organization who can own a subject and interview each of them once a month. You can talk it through or write rough notes, whichever is easier. Everything we produce comes out of what your experts actually said. We use AI to generate a first draft of an article, which our senior SEO and copywriters review heavily and revise.

That matters for two reasons. The content is original, which is what search engines and AI tools reward, and it’s defensible because your name is on it. Content invented by an agency that has never worked in your field reads exactly like what it is, and it won’t help you reach your goals.

Yes, for one part of the process, and we’ll be specific about which part.

AI doesn’t do any creative or strategic work a person should be doing. It doesn’t pick your topics, or invent the content around those keywords. What it does is help turn a recorded interview into a first draft, working from a model trained on your organization’s voice and expertise.

Every piece is then edited and reviewed by an expert, and nothing goes live without your approval. The thinking belongs to your team. The editing and judgment are ours.

We’re direct about this because the alternative is worse. AI tools can easily be abused to publish generic articles to your site daily, and Google’s spam policies now target exactly that kind of mass-produced content. Harnessing AI to speed up the process without doing the real work costs less for you, without compromising quality.

Yes, and it’s more common than you’d think. Organizations pay for, or internally produce, content, then everyone gets busy, and it sits in a folder for a year.

Our Optimize & Publish package exists partly for this. We’ll review what you have, optimize it, format it properly, add internal links, and get it live. Existing material that’s already written and approved is the fastest route to results that we know of.

Our content marketing service doesn’t include social media management. What it does include is creating companion social content that supports what we publish: posts that promote an article, highlight a key idea, or drive traffic back to your site. We tell you what to post and when. Your team does the actual posting, either natively or through your chosen tool.

Full social channel management, including the entertainment content, video, and everything in between that isn’t tied to a blog post, is our social media management service. The two work well together, and you can add one to the other.

Longer than you want, and we won’t pretend otherwise. Content marketing compounds. The first few months build the foundation and the results follow the accumulation.

What we can promise is that you’ll know what’s happening. Monthly reporting shows reach and engagement, and quarterly reviews look at what’s actually moving, so we can shift toward the topics that work rather than repeating a plan that isn’t landing.

Anyone guaranteeing you a traffic number or a ranking by a specific date is guessing, and Google has published guidance saying as much.