About the Company
Located in the Lower Mainland, Wesgrove has a deep passion for construction, with a proud commitment to transparent processes, exceptional craftsmanship and the creating spaces that reflect their clients’ visions.
Objectives:
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Create more engaging and visual project and services areas with improved navigation and filtering
- Establish SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Results
Pageviews
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First Month Post-Launch
Engagement Rate
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First Month Post-Launch
PHASE 1
Prototyping
Wegrove has a history of superior craftsmanship and customer service. They needed a website that did a much better job of showcasing the quality of their work – and the depth of their services.
This web design project was focused on creating deeper content around their services and projects. This would have the dual benefit of improving the site’s topical relevance for keywords in a highly competitive local industry, and of providing even more space for their stunning photos.
PHASE 2
Style
Wesgrove already had well-established branding. We balanced out their striking black-and-white palette with a few polished earth tones and fresh typography. Subtle background shapes and lightly rounded corners evoke the clean, modern feel of a newly renovated house.
Phase 3
Bringing it All Together
The new Wesgrove site is a real testament to their work. The big, bold photos enable prospective clients to picture how Wesgrove’s team could improve their own homes. And the site is built on our lightweight, low-code site builder, Refoundry, making it easy for their team to add new projects as their portfolio grows.
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