Web Design and Development Case Study for Victoria Gin | Forge and Smith, Vancouver
About The Organization

Located on the waterfront near Victoria, BC, Victoria Gin is one of Canada’s oldest, small-batch spirits companies. Built on a team of movers and shakers, Victoria Gin has continued to lead in creativity and innovation by crafting some of the finest spirits in the world. We helped them translate their craft into a beautiful custom website that truly represented their brand's new direction and company culture

  • Create a custom wordpress website that is better aligned with their brand direction and company culture
  • Design and developed a custom structure as an easy way for users to find cocktail recipes
  • Create an easy and flexible platform to help them share and connect with their audience
  • Provided them with greater device accessibility through Custom Responsive Web Design
  • Improve organic SEO search results and boost overall brand recognition

Phase 1

Prototyping

Victoria Gin wanted to translate their tangible product into an online experience that aligned with their brand’s new direction and company culture. They wanted to convey digitally, the company’s dedication to offering finely crafted small-batch spirits for cocktail lovers alike. Victoria Gin wanted a custom website that not only reflected the company’s values but provided their audience with resources that would help them create amazing cocktails. Through the prototyping and user experience process, we helped Victoria Gin, develop a strategized site map that supported their amazing audience focused content without being complicated or intimidating.

Phase 2

Style Concepts

Victoria Gin approached us because they wanted a custom WordPress website that reflected their new branding. After sitting down with Victoria Gin and understanding what their needs were, our designer collaborated with them to develop a site that translated their brand's new direction online. Victoria Gin's request was simple, they wanted a custom website that had a cool and exclusive look with clean typography and lots of room for imagery. The design and development of their website is a true reflection of the company's culture and their new brand direction.

style concepts

Phase 3

Bringing in Together

We designed and developed a purposeful and marketable custom website that is simple yet content driven. By developing a custom website with their audience continuously in mind, we were able to provide them with a custom structure that they could easily build from. Through our process, Victoria Gin has gained a powerful tool to help grow their business, both locally and internationally. Our team helped them developed a better way to add and share all the amazing content they have without much coding needed on their end.

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