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Bounce Rate
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Avg. Page Load Time
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Objectives

  • Improve overall aesthetic and user experience to make the site more¬†engaging through storytelling
  • Improve overall site architecture and navigation to enable easier browsing and improved accessibility
  • Reorganize and expand current blogs for enhanced search and discover-ability
  • Improve SEO performance to draw additional organic search traffic and improve authority
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

TLA Online has been providing faith-based educational services for over 28 years, and was one of the first independent distance learning schools in British Columbia. They needed a fresh web design and improved web development to modernize the visitor experience, with better brand storytelling and easier access to programs and courses.

Our approach to the website redesign was  focused on improving the course and program catalogue, with fewer clicks to discover key information through on-page search filters. The website needs to serve as a resource for both those students already enrolled in courses, and those researching and applying to the school. Content strategy drove all every stage of this project.

Home Page Design
Phase 2

Style Concepts

TLA Online had some existing branding, but we had the opportunity to revisit their colour palette and expand it for a whole new look and feel. With all-new photography elevating the visual storytelling, we also added more modern typography. The new look and feel is more welcoming and in keeping with their mission and values, while providing a polished experience.

Style Tile
Phase 3

Bringing it all together

The new TLA Online website is a significantly better visitor experience, as evidenced in the drastically improved website performance data. The new information architecture makes discovering content easier through stronger organization. In particular, the new Blog area now houses what used to be multiple separate blogs in one search-friendly space. SEO also got a big boost from the improved site speed, which is essential to support their digital strategy efforts.