Year over Year
Year over Year
Year over Year
TLA Online has been providing faith-based educational services for over 28 years, and was one of the first independent distance learning schools in British Columbia. They needed a fresh web design and improved web development to modernize the visitor experience, with better brand storytelling and easier access to programs and courses.
Our approach to the website redesign was focused on improving the course and program catalogue, with fewer clicks to discover key information through on-page search filters. The website needs to serve as a resource for both those students already enrolled in courses, and those researching and applying to the school. Content strategy drove all every stage of this project.
TLA Online had some existing branding, but we had the opportunity to revisit their colour palette and expand it for a whole new look and feel. With all-new photography elevating the visual storytelling, we also added more modern typography. The new look and feel is more welcoming and in keeping with their mission and values, while providing a polished experience.
The new TLA Online website is a significantly better visitor experience, as evidenced in the drastically improved website performance data. The new information architecture makes discovering content easier through stronger organization. In particular, the new Blog area now houses what used to be multiple separate blogs in one search-friendly space. SEO also got a big boost from the improved site speed, which is essential to support their digital strategy efforts.
