+22 %
Engaged Sessions
Built With Refoundry
Blenz
Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
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About the Company
Taylor Ryan is the only recruitment firm in North America providing the full spectrum of recruitment services (executive search, permanent placement, and contract) exclusively within the real estate and construction industries. They have offices in BC, Alberta, Ontario, and Texas.
Objectives:
- Improve the overall aesthetic and user experience and make the site more engaging
- Deepen the site content around services and industries to improve SEO opportunities
- Drive conversion of site visitors into contacts and, ultimately, clients
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Taylor Ryan’s business continues to grow and expand into new regions, and they were overdue for a stronger website to match their skills and expertise. The goal for this redesign was to expand on their service content for improved SEO and conversions, without going overboard and becoming dull and text-heavy.
We created a clean, straightforward information architecture. The UX design was focused on creating navigational relationships between their services and industries to aid in content discovery.
PHASE 2
Style
There’s a tendency for B2B sites to be thought of as dry, but that doesn’t have to be the case! We enjoyed creating texture and depth in the new web designs through unusual angles, shapes, and backgrounds. The overall effect of the pages is a modern and innovative aesthetic.
Phase 3
Bringing it All Together
The new Taylor Ryan website is a smooth, highly navigable user experience with a bright, clean design. Their audience can explore their offering by service or by industry, providing multiple natural paths to make contact. And because it’s built on our low-code tool, Refoundry, their team can quickly and easily make updates as their company continues to expand locations and team members.
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+347 %
Organic Search Traffic
Built With Refoundry
Axis Insurance
Axis Insurance needed an all-new website to support a huge rebrand. The goal was to launch a visually powerful site that would significantly improve usability, navigation, and showcasing their specialized expertise.
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