SPI Logistics is North America’s premier transportation network, with 65+ offices across Canada and the US and still growing. Their team works hard to be the go-to freight brokerage for shipping agents, carriers, and customers, with a focus on trust and transparency.
SPI Logistics had been in rapid growth for a while, and with three independent websites and a company spread across the continent, their content was falling behind. They wanted to bring everything together in one clean, well-branded, and easily managed platform.
The main challenge of this website redesign was keeping navigation clear for three equally weighted audiences. Their team emphasized the importance of keeping content simple, and encouraging users to make contact for all the fine print details.
SPI wanted the new site’s look and feel to be uncluttered, modern, and light. We played with a variety of geometric patterns to balance out text and photography. We also designed subtle scroll effects to give the site some movement.
The new SPI Logistics site has quick, obvious paths for carriers, agents, and customers. It’s easy for users to learn about the company and establish trust, encouraging conversions. Their revamped blog gives them a great platform to boost SEO. And the site is build on our plugin, Refoundry, for maximum flexibility and control over content without needing a developer.
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
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