“Shawn, Troy and the rest of the team worked closely with us on every step of the journey to assure any concerns were met and that we launched on time. They’re a pleasure to work with and I’ve happily recommended them to others!”
About the Company
Shark Club’s big screens, Pay Per View events, quality pub food, and craft beers have made it a favourite place for Vancouver sports fans to hang out and catch the game since 1993.
Objectives
- Improve brand equity and online reach through branded storytelling, shifting towards a more inclusive brand image
- Mobile-first approach to ensure all content is fully accessible, navigation and performance established for current mobile best practices
- Emphasize a sports-themed common thread throughout the new design
- Create personalized user experience on location pages: geo-location filtering, specials, happy hours, and time-stamped content
- Drive engagement and visitation through mobile-friendly Book a Table form with flexible conditional logic and blackout date functionality
- Implement a fully responsive solution backed by WordPress CMS
Phase 3
Bringing it All Together
The new Shark Club website is a mobile-friendly, location-driven user experience. Visitors are quickly offered their nearest Shark Club venue, and can see current menus, features, hours, events, and more. Even the careers and blog content is able to be filtered to the user’s specific location, delivering the most relevant content to each visitor. Prominent site-wide callouts to book a table drive reservations, and flexible content blocks allow the Shark Club team more creativity when adding new pages and content.
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