About the Company
For nearly two decades, Sandstorm Gold has been building one of the most diversified and highest-growth precious metal royalty portfolios in the industry. Their current portfolio consists of approximately 250 royalties on mining projects around the world.
Objectives:
- Implement strong investor and press release areas to drive trust and credibility
- Increase brand equity and online reach through branded storytelling
- Maintain SEO foundations and improve technical SEO to drive search traffic
- Drive conversion of site visitors into contacts and, ultimately, investors
- Create a fully responsive, easy-to-manage solution backed by WordPress CMS
Results
Engaged Sessions
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First Month Post-Launch
Organic Search Traffic
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First Month Post-Launch
PHASE 1
Prototyping
Sandstorm Gold had a decent website, but it didn’t pack the same impressive punch of their industry-leading royalty portfolio. They needed a new website to make their content shine, and attract more investors.
Their project presented several unique challenges that we enjoyed, like creating a strong UX for pages that required a combination of heavy copy and custom tables. They also needed multiple methods for visitors to filter their news releases.
PHASE 2
Style
We worked with Sandstorm’s clean, striking branding to maintain their polished aesthetic. Then our designers and developers flexed their creative muscles with unique features like timed-load animations, embedded videos, sticky blocks and fixed elements, an overlay banner, and scroll animation.
Phase 3
Bringing it All Together
The all-new Sandstorm Gold website is visually engaging while being incredibly lightweight and fast-loading. That’s because it’s built on our low-code site builder plugin, Refoundry. It’s packed with all of the key information that existing and potential investors alike need to quickly find. It’s also full of creative customizations that make it stand out from the competition.
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