Web Design and Development Case Study for The Nature Trust of BC | Forge and Smith, Vancouver
About The Organization

The Nature Trust of British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. Then they care for the land in order to protect the natural diversity of wildlife and plants, and their critical habitats.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Drive donations through engagement and conversion strategies
  • Reorganize and expand current news and event section for enhanced search and browse-ability of content
  • Establish SEO foundations for future growth and leverage
  • Implement a fully responsive solution backed by WordPress CMS

Phase 1

Prototyping

The Nature Trust had determined that in order to stay relevant and engage with potential donors, they needed a brand refresh — and a new website.

The approach was focused around reorganizing and simplifying their site structure to highlight their mission, values, and outcomes. The objective was to create a clean, clear design that let their story connect and drive conversions. We created a new, user-driven content strategy to support their refreshed content.

Phase 2

Style Concepts

The Nature Trust's brand refresh included a new logo and brand standards. The updated assets moved away from the governmental feel, with a more modern and natural look. We designed the rest of the site to give plenty of breathing room to their gorgeous imagery of regional landscapes and wildlife. Bright colours, clean white space, and modern typography support their organization's storytelling.

style concepts

Phase 3

Bringing it all together

The new Nature Trust of British Columbia website feels fresh and inviting, and makes an immediate connection with its visitors. Key content like their news and projects areas are easily discovered and browsable with improved navigation and filtering. With and improved SEO foundation and responsive design, the site is a strong awareness and conversion tool to support their critical conservation efforts.

project image