About the Company
Over the past 39 years Lindome Structures has built thousands of fabric dome structures throughout the Pacific Northwest. Their clients come from a diverse range of industries, and many of their original buildings still stand today.
Objectives:
- Improve overall aesthetic and user experience and to make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and ultimately customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
Pageviews
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PHASE 1
Prototyping
Lindome has a long-standing reputation in BC for their quality structures used in everything from forestry and mining to transport, aeronautics, farming, and sports. Their old website made it difficult to explore their full product offering, so it wasn’t pulling its weight in lead generation.
Our goal with this website redesign was to restructure the site for better browsing, by creating a lot of content relationships between products and applications. There was also a great opportunity to improve SEO through the deeper product detail pages.
PHASE 2
Style
Lindome’s branding is well-established, so what we wanted to do with the new site was bring out their story of a successful, multi-generational company through a much more modern, professional look and feel. Lindome had all-new photography, so we went with a bold visual design focused around photos of the products in real life applications. Dome photos behind dark overlays make a striking, geometric background that feels industrial and on-brand.
Phase 3
Bringing it All Together
The all-new Lindome website is a much stronger showcase for their team’s expertise. It allows potential customers to see practical applications of all of their products, building trust in their capabilities. Visitors can browse by their need or by a specific product, and find information about accessories, tech specs, and custom solutions. The new ‘About’ and ‘Why Lindome’ areas add much more depth to their story, and their commitment to quality. And it’s easy for their team to add and update the products, now that the site is built entirely on our plugin, Refoundry.
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