About the Company
Hasler Homes is a team of residential construction experts including project managers, foremen, Red Seal carpenters, and tradespeople based in North Vancouver, BC. To build unique, innovative, and high-performance custom homes, we also partner with a hand-selected group of award-winning architects and interior designers.
Objectives:
- Improve the overall aesthetic for an image-driven look and feel
- Deepen the site content around projects to really showcase the word
- Drive conversion of site visitors into contacts and, ultimately, clients
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
Avg. Engagement Time
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3 Months Post-Launch
Organic Search Traffic
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3 Months Post-Launch
PHASE 1
Prototyping
Hasler Homes has been building and renovating award-winning projects since 2011. They needed a serious upgrade to their website to better reflect the high-end quality of their work, and to help them rank well in the competitive North Shore construction market.
The goal with the site’s UX wireframes was to plan page structures that would let the visuals do the talking. We wanted to create a spacious, minimal look without compromising on the text content needed to support their SEO goals.
PHASE 2
Style
With Hasler’s web designs, we really wanted to evoke the same high degree of polish and prestige you can expect from one of their custom homes. Backgrounds are subtle so the images can tell the story. Typography is clean and modern, and the overall feeling of the site is rich and luxurious.
Phase 3
Bringing it All Together
The new Hasler Homes website is bold and beautiful. Potential clients can easily lose themselves in the gorgeous photos of their projects. And the site boasts customizations like scroll smoothing, parallax scroll effects, and a custom navigation to improve the user experience. And the new site is built entirely on our powerful site builder plugin, Refoundry, making it easy for their team to customize pages and content.
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