About the Company
The Forestry Innovation Investment (FII) programs work to strengthen the BC forest sector by promoting the merits of wood and BC forests, fostering leadership and innovation in wood use, and expanding markets for BC forest products.
Objectives
- Improve brand equity and online reach through branded storytelling and refreshed brand aesthetic
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Create a more accessible Learning Centre section through intuitive search filters
- Reorganize and expand the current News & Events for more accessible browsing and searching
- Maintain and build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
Bounce Rate
–
0
%
Year-Over-Year
Mobile Traffic
+
0
%
Year-Over-Year
Phase 1
Prototyping
FII was undergoing a brand refresh, but their old website was built on a deprecated Drupal theme that was difficult to update. Having worked with us before on two other website projects, they decided to migrate to a platform they knew would give them much better control over their content – and get a full website redesign at the same time.
This project was driven by content. Our goal was to build a clean new information architecture, then collaborate with FII on updating and curating their overall content offering.
Phase 2
Style
Although this wasn’t a total branding overhaul, FII’s website refresh gave us the opportunity to take advantage of their gorgeous subject matter – BC forests. We created a design with much bigger use of earth tones and photography, resulting in a stronger visual storytelling experience.
Phase 3
Bringing it All Together
FII is a Crown corporation, so all of their digital assets have to live up to high expectations. Their new custom WordPress website boasts a more engaging user experience, clearer navigation, and it’s significantly easier for their team to update and manage. Their funding programs are a more prominent offering, and their vast content library is easier to search and browse. The site is a much better testament to FII’s value as a resource for innovating companies.
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