Engineering & Construction

European Gutters

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

European Gutters provides product sales and professional installation, training, and technical support for quality rain gutter systems in Canada.

Objectives
  • Modernize overall aesthetic and dramatically update the user experience
  • Significantly improve the mobile experience and overall performance
  • Build out a projects library to establish trust and credibility
  • Drastically improve overall content and user flow to increase conversions
  • Boost SEO performance
  • Implement a fully responsive solution backed by WordPress CMS
Phase 3

Bringing It Together

The new European Gutters website is clean and professional, and facilitates a smooth experience for different visitor needs. Brand storytelling is boosted throughout the site, and the projects section provides a great opportunity to showcase their work and drive conversions. The product catalogue and resources were improved with enhanced filters for quicker, easier searches. Stronger product detail pages include galleries, descriptions, related resources and downloads, embedded testimonials, and lateral navigation opportunities. A post-launch SEO and digital strategy support partnership helps continue to drive traffic and engagement.

View Finished Site

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