“We went back and forth quite a bit in the early stages on the design and they were extremely detailed and patient. Ultimately they were able to provide a look and feel that represented our brand with great functionality. We are all very pleased with the result. I would happily recommend the team at Forge and Smith to anyone looking for a website overhaul.”
About the Company
The Dakeryn group of companies are industry leaders in lumber marketing, with customers all over the world. They provide SPF lumber and specialty building materials from their four Canadian locations.
Objectives
- Improve overall aesthetic and user experience to make the site more engaging and to drive trust and credibility
- Turn referral contacts into customers through easy access to company information and products
- Increase content around sustainability and community efforts to provide additional insight into company culture and priorities
- Implement a fully responsive solution backed by WordPress CMS to allow for easier and quicker content updates
Phase 1
Prototyping
Dakeryn is a trusted name in the lumber industry, but their website didn’t live up to their reputation. The main issue was that it didn’t contain much information, so potential customers couldn’t learn enough about the company or its products.
Our focus for this website redesign was to add more depth to the site while keeping the navigation straightforward. The new design would feature new areas for the other companies in the Dakeryn group, flesh out the product directory, and build up their sustainability content.
Phase 2
Style
Dakeryn already had great branding. What we wanted to accomplish with the new design was a more modern look and feel, and a stronger visual story. We emphasized their all-new photography to drive more of a connection with website visitors, set against their outdoorsy palette of greens, greys, and soft yellow accents.
Phase 3
Bringing It Together
The new Dakeryn website is a much more professional user experience, and a stronger testament to their reputation. It’s easy for a potential customer to discover information about each of the companies, their certifications, and the various Dakeryn lumber products. And the new photography creates a friendly tone that reflects their passion for cultivating long-lasting relationships with their customers.
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