Coanda Research Web Redesign Case Study - Forge and Smith, Vancouver
About The Organization

Coanda is a team of engineering research and development specialists experienced in industrial fluid dynamics, process engineering and related technologies. They are based in Vancouver, Calgary, and Edmonton.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve site conversion of users into contacts and ultimately customers
  • Create a more user-friendly and more visual Case Study section with improved navigation and filtering based on Sectors and Expertise taxonomies
  • Dramatically improve SEO performance
  • Grow social engagement and nurture resulting referral traffic
  • Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality

Phase 1

Prototyping

For Coanda, building a website that would be able to communicate their highly specialized capabilities in a user-friendly way was an important component of their larger digital strategy. Their goal was to turn more of their website visitors into customers by highlighting their expertise and gaining visitors’ trust.

This was easier said than done. Much of Coanda’s scientific research is extremely confidential, so traditional case studies were not an option. Plus, there was the challenge of communicating different levels of information to potential customers who would be looking for more general information, versus specialists and other scientists who would be looking for additional depth.

We worked with the client to find the right balance of content to share, while also focusing on information architecture to ensure that a number of different users could successfully navigate the site, coming away with full confidence in the Coanda Research team.

Phase 2

Style Concepts

With the focus on trust, credibility, and professionalism, we chose a strong, clean colour palette that would inspire confidence without feeling overly stern. Lots of white space was paramount to making the large amount of information presented feel as accessible as possible. A simple, sans-serif font made for easy reading and horizontal lines helped guide the eye. Visuals of the client's laboratories and team at work served to welcome visitors into Coanda's world.

style concepts

Phase 3

Bringing It All Together

Whether you are a scientist, specialist, or a member of the general public, you should be able to look at Coanda Research's site and have full confidence in their expertise. You should also be able to easily find what you need to move forward with your project or to educate yourself on one of their specializations.

The redesigned Coanda Research site inspires trust, professionalism, and credibility, and it's also a great place to learn. It's impossible to spend time on their site without getting excited about their scientific and technological innovations.

project image