CI Direct came to us under a different company name, approaching a major rebrand. They had big project requirements with lots of moving parts: amalgamate four websites into one, while simultaneously improving the flow of their complete product and portfolio information.
This website redesign was driven by the content strategy. We needed to plan logical homes for all that content, with natural paths to search and discover related content.
CI Direct was working with another agency on their branding. Our goal with the new web design was to thoughtfully apply their brand guidelines and strategy to the new information architecture we'd built for all that content. Their new aesthetic was modern and approachable, and we used that to create clean, spacious page designs.
The new CI Direct website is a much more engaging visitor experience, presenting financial services and resources in a way that feels accessible to a much broader audience. Their content feels engaging, while supporting their ongoing efforts in SEO, content marketing, and driving conversions.
