About the Project
Buyatab is a leading supplier of an advanced online gift card infrastructure, technology, and marketing services for leading brands. They are a global company that is recognized for their solution and design flexibility, focus on client brand standards, high-quality customer support, and fraud protection.
- Restructure information architecture to better connect their distinct audiences with gift card solutions relevant to their goals and requirements
- Improve lateral navigation, connecting solutions to relevant case studies to drive engagement in content, reinforce success stories and build towards conversions
- Enhance storytelling experience to convey values, culture, and improve recruitment with a brand new careers section
- Implement a brand new blog to amplify their content and engage their audience
Bringing it All Together
If you’re a business looking to move your gift card program online, Buyatab’s new website certainly helps make the process as painless and accessible as possible. Confidence and trust in their brand is enhanced through improved lateral navigation and digital storytelling. Just take one look at their blog and you’ll know you’ve arrived at the home of the world’s expert on gift cards.
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