Objectives

  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Drive site conversion of users into contacts and ultimately customers
  • Re-organize core site content around primary service Divisions with subsections for Projects, Services and Assets for each
  • Increase opportunities for storytelling with special emphasis on environmental impact of choosing floatel's over traditional work camps
  • Improve SEO foundations for future growth and leverage organic search
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Bridgemans provides unique marine services around the world, and were ready to launch a new marine transport sector to their business. Unfortunately, their flat, click-heavy website wasn’t up to the task. They came to us in need of a fresh site to build out the new content, better showcase all of their services and capabilities, and to partner in ongoing SEO work post-launch.

The major focus with this web design project was all about the content strategy. We wanted to maintain their concise information architecture, while still developing their storytelling with deeper content areas.

Home Page Design
Phase 2

Style Concepts

Bridgemans had existing branding and photography for us to work with. Our goal was to give the images more breathing room – and to use more of them. The new web design provides significantly more visual storytelling opportunities, which helps to showcase their vessels and services but also to capture their company culture and drive recruitment.

Style Tile
Phase 3

Bringing it all together

The new Bridgemans website is a more engaging visitor experience across the board. The improved UX design creates clean paths to their services, projects, and company story, including their important First Nations partnerships. The content a a whole is a stronger credibility asset for their business. Through our pre-launch digital strategy work, plus ongoing SEO and content marketing engagement, Bridgemans immediately started to see month-over-month growth in search traffic.