“The team at Forge and Smith were amazing to work with through the rebuild of our website. Everyone was friendly, accessible and most importantly… patient with our revisions and changes. We are so happy with the end result of our website and their continued support.”
About the Project
Bridgemans Services Group provides flexible, full-service marine vessels for industrial workforce accommodations, logistics and ferry service at any location throughout the world.
Objectives
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive site conversion of users into contacts and ultimately customers
- Re-organize core site content around primary service Divisions with subsections for Projects, Services and Assets for each
- Increase opportunities for storytelling with special emphasis on environmental impact of choosing floatel’s over traditional work camps
- Improve SEO foundations for future growth and leverage organic search
- Implement a fully responsive solution backed by WordPress CMS
Phase 3
Bringing it All Together
The new Bridgemans website is a more engaging visitor experience across the board. The improved UX design creates clean paths to their services, projects, and company story, including their important First Nations partnerships. The content a a whole is a stronger credibility asset for their business. Through our pre-launch digital strategy work, plus ongoing SEO and content marketing engagement, Bridgemans immediately started to see month-over-month growth in search traffic.
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