BRIA was created by experts in women’s health to provide comprehensive, integrated, and high-quality virtual mental services for women at various stages of fertility.
BRIA came to us ready to launch an exciting and incredibly valuable service: virtual mental healthcare for women (and trans and non-binary folks) that’s specific to the stages of fertility. This female-founded business needed a website to raise awareness about their offering.
The goal for the new site was to accomplish two key purposes: host a wealth of resources in a browseable, search-friendly structure, and showcase their team’s expertise and services in a way that encourages conversions without being pushy. The user journey needed a gentle, supportive touch due to the nature of the issues their audience might be facing.
We really enjoyed working with BRIA’s branding. The vibrant colours and playful typography evoke comfort and hope. We translated that into the rest of the web design with upbeat illustrations and star icons, even using their full palette in the main menu. Bright, contrasting accent colours make CTA buttons enticing to click.
The new BRIA site is a welcoming wealth of mental health information. Visitors are able to quickly navigate to support by service or life stage, and learn what BRIA’s team can provide. Their site has maintained an impressive engagement rate, steady conversions, and excellent page speeds since launch.
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
Field Dynamics needed an all-new website to improve content discovery, and to support easy management of their many educational resources. At the same time, SEO was deeply important to every step of the project.
Keep Reading
Pacific Spirit Dental had recently merged two practices, and were adding a new business-within-the-business. They needed a single website that could serve two distinct patient audiences, while clearly communicating the available services to each.
Keep Reading
