Engineering & Construction

Boundary Electric

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Project

Boundary Electric has multiple divisions serving all facets of the electrical industry, from transformer supply and repair, OEM manufacturing, pump and motor repair, surplus sales, electrical servicing, and contracting.

Objectives
  • Improve brand equity and online reach through branded storytelling
    Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Improve site conversion of users into contacts and ultimately customers
  • Implement a projects area to improve trust and credibility, and create better conversion through storytelling
  • Implement a fully responsive solution backed by WordPress CMS
Phase 3

Bringing it All Together

The new Boundary Electric custom website is a strong professional asset. It combines a smoother user experience with brand storytelling to guide prospective customers to lead generation content. Since launch, their site has seen an increased flow of organic search traffic and exceptional user engagement metrics: an extremely low bounce rate, high average session durations, and great performance on mobile devices.

View Finished Site

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