About the Project
Bert’s Electric is one of Western Canada’s leading electrical contractor companies, serving industrial, commercial, residential clients with a focus on new construction.
- Improve brand equity and online reach through branded storytelling
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Improve site conversion of users into contacts and ultimately customers through trust and credibility strategies
- Dramatically improve SEO performance
Implement a fully responsive solution backed by WordPress CMS
Bringing it All Together
The new Berts Electric website has a stronger architecture and intuitive navigation, which create a much smoother user experience. Natural user flows guide visitors through services and projects, with new filtering and lateral navigation opportunities that showcase related projects. Site-wide copywriting and SEO support helped build out new pages, improve their brand storytelling to drive recruitment, and optimize their content.
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