Phase 2
Style Concepts
Through the redesign we lightened up the site's overall feel, leaning into the tints and shades of blue from their existing palette and using the greys and black in less dominant areas like the footer. The new design taps Berts' custom photography, humanizing the company with team photos and showcasing their successful projects with big, bold images. The overall effect is brighter and more welcoming, while maintaining the company's respected level of professionalism.