Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Project

Bert’s Electric is one of Western Canada’s leading electrical contractor companies, serving industrial, commercial, residential clients with a focus on new construction.

objectives
  • Improve brand equity and online reach through branded storytelling
    Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Improve site conversion of users into contacts and ultimately customers through trust and credibility strategies
  • Dramatically improve SEO performance
    Implement a fully responsive solution backed by WordPress CMS
Phase 3

Bringing it All Together

The new Berts Electric website has a stronger architecture and intuitive navigation, which create a much smoother user experience. Natural user flows guide visitors through services and projects, with new filtering and lateral navigation opportunities that showcase related projects. Site-wide copywriting and SEO support helped build out new pages, improve their brand storytelling to drive recruitment, and optimize their content.

View Finished Site

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