9 Business Blog Ideas to Drive SEO & Conversions

April 13, 2017
By Pam Berg

What do you do when you have absolutely no idea what to write for your website? Fresh content is crucial to acquire organic search traffic, improve search ranking, build your brand, and get those conversions — but coming up with content can be the hardest part. That’s why we’ve put together this list of business blog ideas.

Business blog ideas to level up your content

You already know the power of content marketing, you understand the basics of how to read Google Analytics data to understand what your visitors want and analyze your website performance.

Now it’s time to sit down and actually write the thing.

If you’re still stuck on how to craft the framework of a readable article, start with the formula for a solid business blog in our previous post. If you’re ready to get inspired with usable, SEO-friendly business blog ideas, let’s get started!

Topic #1: What is [term]?

What do you do when you hear a new expression in your industry? You Google “what is [insert term]”. If you want to help your audience, providing current insights defining the things that they’re wondering about is a great way to get started. Create a post that breaks down exactly what the term is, citing trustworthy sources, and explaining why it matters.

The more niche you can get, the better for your ranking. For example, ‘web design’ is a highly competitive search query. Forge and Smith produces blog posts around more specific topics, like mobile web design, website redesign, and goal-oriented topics like referral business and inbound marketing web design.

Topic #2: Frequently asked questions

The questions your team always gets from potential or existing customers can make great business blog ideas. People are hungry for this information, so provide it in a handy post on your website. Create a list of questions your company frequently receives and keep it handy for writing time.

You can also use SEO tools like SEMRush or Moz, paired with data from your own Google Analytics and Google Search Console, to discover the exact questions people are asking about your products or services. Check up on your competitors to find questions among their keyword lists, especially if their sites have a much bigger keyword set than your own.

Topic #3: How to do / write / create [x]

This is one of the easiest topics to write, because you have subject matter experts on hand. Whatever your industry or offering, you know how to do something really well — and people want those tips. How-to content is extremely popular on regular search engines and YouTube. You might not think that the thing you do every day as part of your role is blog-worthy, but there is an audience waiting to learn from you.

Forge and Smith is first and foremost a web design and development agency, but we create articles about how to do the important things that keep your site running well after it’s launched. After all, our target audience isn’t those who want to learn how to design a website themselves. The most valuable content we can provide is about how to make your website a strategic, conversion-driving machine.

We created this in-depth post on how to update, repurpose, and retire content, complete with a usable content strategy template. That’s exactly what our audience needs to know about their websites.

Topic #4: Beginner guides and complete guides

If you can explain to a total beginner how to do something from start to finish, that’s business blog gold. One of the top resources on SEO is Moz’s “Beginner’s Guide to SEO.” Why? Because it’s a complete guide that gets regularly updated and readers can rely on its deep, thorough content to learn the basics of SEO.

Writing comprehensive guides takes more effort than a regular post, but it’s worth it for the level of service you’re providing. You can also make this kind of content downloadable, which can help build your email subscriber database.

Topic #5: Product comparisons or reviews

Which tools does your team regularly use, and what do you think of them? Whether it’s a blog about why you switched from one tool to another, a comparison between two or three leading platforms, or insights on a favourite product that saves your company time, money, or both — others will be researching this same information. An honest comparison is a great way to turn transparency about your process into a business blog idea.

Our Hootsuite vs. Buffer post got tons of traffic, and was shared on social media by both brands!

Topic #6: This vs. that

One of our most popular posts to this day is UX vs. UI: How They Work in Web Design. It combined the drawing power of ‘what is [term]’ with frequently asked questions, and is a high-volume search query.

Some things might seem obvious to you, but are great unknowns to your target audience. Someone researching web design agencies or freelancers might be coming across the above terms and wondering what they mean, and how much it impacts who they hire. By providing insights into the roles within our team, we showcase our expertise on the subject.

Topic #7: Tips and tricks

Who doesn’t want the latest tricks to improve something they’re already doing? If there’s a tool or product your clients use, such as a social media platform to build business, write about it!

It’s easy to sign up for an app and get started — that’s the 101. Give them the 200-level courses on how to get the most out of it. Similar to a how-to article, this blog idea will make potential customers see your business as a resource of helpful information. The goal of content marketing is, after all, to help the reader solve a problem. This is what leads to conversions.

Topic #8: What NOT to do

Fear is a strong emotion, and one that earns traffic. From a “what-you-don’t-know-about-[term]” list to warning signs that your car is going to break down or your website is overdue for a redesign, these are great business blog ideas. You don’t have to fall into clickbait headlines and sensationalist journalism to achieve this kind of content! People are visiting your website because they have a need that your product or service might help. Explain the potential problems they face if they don’t follow through.

Topic #9: Lists

The listicle is a powerful piece of content, for good reason. This blog post is a list, and you’ve probably read at least one other list this week — maybe even today. Lists are choice content because they’re search-friendly, scannable, and have great potential for social sharing.

If you want more business blog ideas, you can use the wealth of tools available online. Google Trends and the ‘people also ask’ feature in search results are great ways to find content relating to your industry. The most important thing is to ensure it’s something your target audience wants to know. As long as you write with your customers in mind, you’ll set your content up for success.

Pam Berg

Pam has backgrounds in journalism, computer forensics, and public libraries, which add up to the perfect mindset for digital strategy. She's been a professional content writer for over 20 years, and working with clients in SEO and analytics for 8 years. Her Instagram feed is equal parts horses, waffles, and drag performers.

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