West Coast Leaf Website Case Study - Forge and Smith
About The Organization

West Coast Leaf is a non-profit organization that serves as an advocate for BC's disenfranchised population. They seek to improve women’s equality through law reform, litigation, and education. By protecting the rights of marginalized groups, they uphold the equality principles of the Charter of Rights and Freedoms.

Objectives
  • Design an easy way for visitors to donate or volunteer
  • Provide greater device accessibility through Responsive Web Design
  • Design a custom WordPress website that is flexible and easy to maintain
  • Create an advanced filtering system for search results
  • Web Traffic

    + --% Increase
  • Social Referral

    + --% Increase
  • Direct Traffic

    + --% Increase

Phase 1

Prototyping

Our team deemed it necessary to improve the site’s search process. We introduced a field where subject matter could be accessed more directly. Not only did we make it easier to find case-specific information, we also improved the method for contributing as a donor, or signing up as a volunteer. Our efforts produced a professional, up-to-date website that will continue to serve as a trusted source.

Phase 2

Style Concepts

In terms of design elements, our goal was to consolidate a wealth of information within a non-intrusive visual scheme. Ease of access and readability was crucial to the success of their content-heavy site. By integrating our Vancouver web design firm's simple and refined approach, West Coast Leaf was provided with an ideal electronic archive, one that is both welcoming and functional.

style concepts

Phase 3

Bringing it all together

Our mission was to create a site that would ultimately empower the user with its functionality and intuitive layout. We integrated isotope filtering to sort through a plentiful backlog of cases, research and reports. The WordPress platform enabled West Coast Leaf to easily update their content with progress, news and information. Clearly defined calls to action will benefit their ongoing efforts as a force for change.

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